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All Journal Logika : Jurnal Penelitian Universitas Kuningan Majalah Ilmiah Manajemen dan Bisnis
Andhi Johan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Hubungan Antara Implementasi Manajemen Strategik dan Intensitas Kewirausahaan Organisasi Andhi Johan; Nirmala
Majalah Imiah Manajemen & Bisnis Vol 17 No 2 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1135.353 KB)

Abstract

This study examines the relationship between corporate entrepreneurship intensity and strategic management practices in a sample of Small and Medium Entreprices (SMEs). The strategic management practices include: scanning intensity, planning flexibility, planning horizon, locus of planning, and control attributes (strategic controls and financial controls). The results of the study indicated a positive relationship between corporate entrepreneurship intensity and scanning intensity, planning flexibility, locus of planning, and strategic controls. Those relationships are in line with the proposed hipothesis. While the two hypotheses proposed, that there is a negative relationship between firm entrepreneurship intensity with planning horizon and financial controls, not empirically proven. The results of this research may be useful to firms that are trying to become more entrepreneurial and may help researchers better understand the subtleties of the interface between strategic management and corporate entrepreneurship intensity, especially in the nature of SMEs.
Marketing Creativity as a Microfoundation of Marketing Capability in SMEs Rois, Tatang; Adhi Wibowo; Andhi Johan
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 16 No 01 (2025)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v16i01.11924

Abstract

This study examines the role of marketing creativity as microfoundations of marketing capabilities and its influence on marketing performance in Small and Medium Enterprises (SMEs). Previous literature shows that marketing capabilities are key to successful marketing performance, but the micro-mechanisms that shape these capabilities remain unclear. Based on the microfoundations perspective, marketing creativity acts as a micro-mechanism in building marketing capabilities, which ultimately improves marketing performance. This study uses a quantitative approach with an explanatory survey design and Structural Equation Modelling–Partial Least Squares (SEM-PLS) analysis. The results show that marketing creativity has a positive effect on marketing capabilities, and marketing capabilities have a positive effect on marketing performance. These findings contribute theoretically to the literature on marketing capabilities through the micro-mechanism perspective and have practical implications for SMEs in strengthening their competitiveness through marketing creativity and strong marketing capabilities. Keywords: marketing creativity, marketing capability, marketing performance, SMEs, microfoundations
Co-Authors Adhi Wibowo Nirmala Rois, Tatang