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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Adjie Ahmad Nugraha
Program Studi Ekonomi Islam FEBI UINSU, Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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Analysis of Spare Part Sales Strategy at PT Traktor Nusantara Medan Branch Adjie Ahmad Nugraha; Marliyah Marliyah
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i1.533

Abstract

This study aims to find out how the sales strategy of heavy equipment spare parts is. The location of this research was carried out at PT Traktor Nusantara Medan Branch which is located on Medan-Pematang Siantar road no.km.11, Amplas kec. Percut Sei Tuan, Deli Serdang district, North Sumatra 2014.9. The data collection methods used are the library method and the field method. The data sources in this study basically use two types of data, namely; primary data and secondary data. The results showed that the sales strategy of PT Traktor Nusantara Medan branch was quite good, but it would be better if given a little innovation to attract new buyers.
Co-Authors Marliyah