Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Journal of Student Research
Muslimatul Husnah
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of Strategies in Management of Change To Achieving Quality Levels of Service to Consumers (Case Study on Shopee Application Company) Muslimatul Husnah; Nuri Aslami
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i1.681

Abstract

Huge business opportunities such as product sales and online service provision and revenue growth for companies such as e-retailers are primarily due to their easy and interactive nature, lower costs, and high level of customization and personalization for customers. This research is intended to analyze service quality and consumer satisfaction of Shopee e-commerce application users. The purpose of this study is to be able to analyze how the strengths, weaknesses, opportunities and threats of using the shopee online store are. The research conducted is qualitative. The data collection using the distribution of questionnaires. Many consumers complain about the cycle of service and satisfaction levels in the Shopee application, both directly and indirectly. As it is known that making changes is not an easy thing for organizations, because all systems or some systems that will be changed automatically, members of the organization must also adapt to things that are not necessarily well received, therefore in the process of change there needs to be good management. whether done by the leader of the Shopee Application, there are things that must be done strategically in overcoming resistance well to ensure that a change will go well. So there is a lot that must be prepared before making changes, to improve the quality of service to consumers again.
INTRODUCTION TO GLOBAL MARKETING ( PENGANTAR PEMASARAN GLOBAL ) Suhairi Suhairi; Muslimatul Husnah; Indah Wulansari Batubara; Ahmad Ihsan Fiqih Siregar; Sophia Rahmadhani
Journal of Student Research Vol 1 No 1 (2023): Januari: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.897 KB) | DOI: 10.55606/jsr.v1i1.927

Abstract

The development of technology, information and communication resulted in the globalization of the world which took place quickly and dynamically. Globalization brings changes in various everyday issues such as social, monetary, and cultural. Especially in the economic field which has major consequences for changes in the governance of business cooperation and competition as well as the duties of governments in various parts of the world. Therefore, this requires business people to continue to innovate in the face of increasingly fierce competition, because competition does not only come from local business competition but has penetrated world associations. The components that drive this paper are to analyze and find out the understanding and what are the scopes faced by business people in entering the world of global marketing, which is to help the world export and import between countries. This study uses a qualitative descriptive method, the method used in writing this scientific work is to use the library study method. Where researchers look for discussion material from the internet and books obtained from the official website and other supporting documents. Through this research, it is hoped that problems or obstacles from the marketing strategy used and alternative solutions to existing problems can be identified to achieve a better performance improvement.
Co-Authors Ahmad Ihsan Fiqih Siregar Indah Wulansari Batubara Nuri Aslami Sophia Rahmadhani