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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Akuntansi, Manajemen dan Bisnis Digital
Ami Radianti
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Efforts to Increase Sales Results After the Covid-19 Pandemic (Case Study of Buket Umkm in Medan City) Ami Radianti; Azizah Rahmah; Gita Aulyia Utami; Nadia Ulfa; Muhammad Taufiq Azhari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i1.721

Abstract

The latest data obtained in early February 2022, the Medan City Cooperatives and SMEs Service said that the total MSMEs supervised by the Medan City Government were around 27,000 units out of a total of 70,000 units recorded. From the amount of data obtained, it is necessary to develop and expand target markets and boost economic growth for MSME actors in Medan City. The purpose of this research is to obtain information about efforts to increase sales of MSMEs in the city of Medan (bucket sales in the MMTC area) after the Covid-19 pandemic. In this study, the researcher used a qualitative method with a descriptive study. The main data source is obtained from interviews, then observations are marked by documentation. For supporting sources use previous studies. The results obtained by researchers are the need for a quick response from MSME actors and full support from the government to minimize the decline or loss caused during the Covid-19 Pandemic. MSME actors are also expected to be able to innovate and understand and understand the current digital world to encourage MSME actors to continue to grow and develop and be able to compete with other competitors.
Implementation of E-Commerce in Improving Business Competitiveness in the Era of the Covid-19 Pandemic Ami Radianti; Zuhrinal M. Nawawi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2443

Abstract

This research focuses on the application of E-Commerce in increasing business competitiveness in the era of the Covid-19 pandemic. The purpose of this research is (1) to fnd out what E-Commerce is, (2) to find out how the implementation of E-Commerce in increasing business competitiveness in era of the Covid-19 pandemic. The research method used in this study is a descriptive qualitatively. The results of this study are the application of E-Commerce in the business world is needed by users of the latest technology such as the internet in facilitating business activities. Through the internet, business actors can easily communicate and correspond via email, chat, and others. Can produce products through advertising, introduce the company, and find new customers through the website. With the implementation of E-Commerce, it becomes market access in promoting the products it sells, increasing revenues that were previously declining to rising, helping communication between customers and sellers, and expanding the business.
Co-Authors Azizah Rahmah Gita Aulyia Utami Muhammad Taufiq Azhari Nadia Ulfa Zuhrinal M. Nawawi