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All Journal Caraka : Indonesia Journal of Communication
Mulyono Sri Hutomo
Universitas Prof. Dr. Moestopo (Beragama), Jalan Hanglekir I no.8, Jakarta Pusat 10270, Indonesia
Languange, Linguistic, Communication & Media

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Bertahan untuk Hidup: Konvergensi Pers Cetak dalam Industri Digital Media Mulyono Sri Hutomo
CARAKA : Indonesia Journal of Communication Vol 1, No 1 (2020): CARAKA : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.368 KB) | DOI: 10.25008/caraka.v1i1.40

Abstract

Mass media industry particularly print media in Indonesia comes under heavy pressure to survive in the era of digital disruption. High printing costs, coupled with high distribution costs and employee salaries have caused difficulties for print media companies to maintain their businesses. Some print media companies have opted to shut down their businesses, while others have survived by making various efficient efforts and diversifying their businesses.   The convergence of print media into digital media has offered an alternative to maintain print media as the management of Telaah Strategis magazine has done.   This research aims to see the efforts made by the management of Telaah Strategis magazine to survive in the media industry in Indonesia. The results of this research show that Telaah Strategis magazine uses a variety of media convergence models to be able to maintain its task of disseminating information by transforming it into a news portal and digital magazine and appearing in the social media platform. In addition, it also markets its digital magazine at online product sale exchange.
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