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All Journal Jurnal Ipteks Terapan : research of applied science and education
Irzal Arif Wisky
Universitas Putra Indonesia “YPTK” Padang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

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DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT Dinul Akhiyar; Irzal Arif Wisky
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.991 KB) | DOI: 10.22216/jit.v14i4.121

Abstract

Marketing of creative economy products and services in the city of Padang is currently notintegrated into a single marketing application, it can also be seen that the use of informationtechnology has not been optimal. This research was conducted to develop digital marketingapplications based on the results of marketing analysis of creative economy products and services inthe city of Padang. This research produces knowledge about the conditions and factors thatinfluence the marketing of creative economy products and services in the city of Padang. Thendeveloped a digital marketing application with the concept of electronic customer relationshipmanagement (e-crm), so that it will make it easier for consumers to search, view, compare and maketransactions. so as to increase sales of creative economy products and services in the city ofPadang.
DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT Dinul Akhiyar; Irzal Arif Wisky
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.991 KB) | DOI: 10.22216/jit.v14i4.121

Abstract

Marketing of creative economy products and services in the city of Padang is currently notintegrated into a single marketing application, it can also be seen that the use of informationtechnology has not been optimal. This research was conducted to develop digital marketingapplications based on the results of marketing analysis of creative economy products and services inthe city of Padang. This research produces knowledge about the conditions and factors thatinfluence the marketing of creative economy products and services in the city of Padang. Thendeveloped a digital marketing application with the concept of electronic customer relationshipmanagement (e-crm), so that it will make it easier for consumers to search, view, compare and maketransactions. so as to increase sales of creative economy products and services in the city ofPadang.
DEVELOPMENT OF DIGITAL MARKETING APPLICATIONS OF CREATIVE ECONOMIC PRODUCTS AND SERVICES IN PADANG CITY WITH E-CRM CONCEPT Dinul Akhiyar; Irzal Arif Wisky
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.991 KB) | DOI: 10.22216/jit.v14i4.121

Abstract

Marketing of creative economy products and services in the city of Padang is currently notintegrated into a single marketing application, it can also be seen that the use of informationtechnology has not been optimal. This research was conducted to develop digital marketingapplications based on the results of marketing analysis of creative economy products and services inthe city of Padang. This research produces knowledge about the conditions and factors thatinfluence the marketing of creative economy products and services in the city of Padang. Thendeveloped a digital marketing application with the concept of electronic customer relationshipmanagement (e-crm), so that it will make it easier for consumers to search, view, compare and maketransactions. so as to increase sales of creative economy products and services in the city ofPadang.
Co-Authors Dinul Akhiyar