Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal International Journal of Social Science and Community Service Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Asmawati Asharie
Universitas Indo Global Mandiri, Palembang, Indonesia
Arts Humanities Environmental Science

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Exploring Interpersonal Communication on Affective Commitment: Cross Sectional Study on Teacher Perspective Asmawati Asharie
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 15 No. 1 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8x66jb28

Abstract

This study intends to determine the effect of internal communication aspects on affective commitment. To determine the influence of the interpersonal communication aspect, the researcher used a survey of private high school teachers in Palembang City, South Sumatra. The number of respondents was as many as 137 teachers. To examine the effect of interpersonal communication aspects on affective commitment, researchers used multiple regression analysis techniques. The results showed that all aspects of interpersonal communication had a significant effect on teachers' affective commitment. In addition, the study results indicate that excellent openness, empathy, supportiveness, positiveness, and equality will impact teachers' affective commitment.
Modification and Innovation of Flour-Based Products into Contemporary Pancong Cakes under the MBKM Program of Indo Global Mandiri University Students Rahayu Tri Letari; Lesi Hertati; Asmawati Asharie
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.6

Abstract

Pancong Cake is a traditional cake originating from Betawi, and the name "Pancong" is derived from the Betawi language. It holds a distinct identity as a traditional Betawi cake. Over time, the Pancong Cake, once only adorned with granulated sugar, now boasts a variety of toppings to stay current with contemporary tastes. Kekinian Pancong Cake is a food establishment with a booth concept that integrates with other modified and innovated traditional food stands. Situated in the Kambang Iwak area of Palembang, South Sumatra, Pancong Kekinian Cake addresses a community service activity. This initiative presents a two-fold solution. The first solution imparts knowledge to Pancong Cake proprietors on how to create a product with the ability to capture a large market through outreach. The second solution provides examples of product strategies as reference material, presented in a relaxed discussion format while enjoying Pancong Cake. The proposed solution involves fostering collaboration between two or more third-party brands (co-branding) to enhance the product image. This, in turn, aims to bolster consumer confidence, potentially resulting in increased profits or added value to products or services resulting from the co-branding. The outcomes of this community service activity will be disseminated in an accredited national journal article. It is hoped that the concept of this activity can be implemented more broadly by Pancong Cake owners to boost sales through effective product strategies.
Determinants of Consumer Behavior on Social Media: An MBKM Student Activity at UIGM Supporting AKWET Pempek SMEs Fakhrezi Maulana; Lesi Hertati; Asmawati Asharie
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.7

Abstract

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of food products such as pempek, tekwan, gado-gado and others. The purpose of this research was to find out the data method of consumer grouping and the use of social media. The method used is a qualitative method by interviewing the owner of Pempek Akwet. The results of this research are useful for pempek Akwet in understanding consumer behavior so that they can develop appropriate marketing content on social media owned by pempek Akwet. By using organic marketing techniques through social media, specifically Instagram and Whatsapp, Pempek Akwet managed to increase turnover and sales by reaching a wider market and increasing brand awareness in Palembang. The use of social media features such as likes, comments, engagement, and insights has helped Pempek Akwet analyze consumer data and expand content reach, making this research a valuable reference for MSMEs looking to leverage digital marketing for their business growth.
Co-Authors Fakhrezi Maulana Lesi Hertati Rahayu Tri Letari