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All Journal Oikonomika: Jurnal Kajian Ekonomi dan Keuangan Syariah
Muhammad Nur Aminudin
IAIN Fattahul Muluk Papua
Economics, Econometrics & Finance

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ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG Muhammad Nur Aminudin; Muhammad Anang Firdaus; Ira Eka Pratiwi
OIKONOMIKA: Jurnal Kajian Ekonomi dan Keuangan Syariah Vol. 1 No. 1 (2020): OIKONOMIKA : Jurnal Kajian Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, IAIN Fattahul Muluk Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.701 KB) | DOI: 10.53491/oikonomika.v1i1.64

Abstract

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.
Co-Authors Muh. Anang Firdaus Pratiwi, Ira Eka