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All Journal Jurnal Kelola : Jurnal Ilmu Sosial
Ginanjar Rahmawan
Program Studi Manajemen, STIE Surakarta, Sukoharjo
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH MITOS PADA PEMBELIAN SUSU BEAR BRAND SEBAGAI PENANGKAL VIRUS CORONA: STUDI KASUS KONSUMEN SUSU BEAR BRAND Reni Kurnia Ferdiana; Ginanjar Rahmawan
Jurnal Kelola: Jurnal Ilmu Sosial Vol 5 No 1 (2022): Jurnal Kelola : Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v5i1.531

Abstract

This study aims to determine whether there is a significant effect of myth, panic buying, brand image, and perception variables on purchasing decisions for Bear Brand milk during the corona virus. The type of method used in this study is a quantitative method with a non-probability sampling sample collection technique, namely the accidental sampling technique of 100 respondents through questionnaires. Researchers processed the data from the questionnaire using the SPSS version 16 software program. The results of this study prove that there is a positive and significant effect of independent variables (myths, panic buying, brand image, and perception) on the decision to purchase Bear Brand milk during the Corona virus.
PENGARUH GREEN LIFE STYLE, FUTURISTIC DESIGN, TECHNOLOGY DAN CONFIDENCE TERHADAP MINAT BELI MOBIL LISTRIK Shinta Aprika Putri; Ginanjar Rahmawan
Jurnal Kelola: Jurnal Ilmu Sosial Vol 5 No 1 (2022): Jurnal Kelola : Jurnal Ilmu Sosial
Publisher : Globalwriting Academica Consulting & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jk.v5i1.532

Abstract

This study aims to determine the effect of green life style, futuristic design, technology and confidence on interest in buying electric cars. This research contributes to the development of four wheeled transportation equipment that is environmentally friendly, this is in line with the goals of the Government of Indonesia which continues to make breakthrough efforts to accelerate the growth of the national electric vehicle industry and the world trend towards the use of energy-efficient and environmentally friendly transportation means. The research method used in this research is quantitative method and this research was carried out in the city of Surakarta. The sampling technique used in this study was accidental sampling with a sample size of 90 people. The analysis technique used in this research consists of instrument test, classical assumption test and multiple linear regression test using SPSS version 24.0 for windows. Based on the results of the study, it was found that green life style, futuristic design, technology and confidence had a positive effect on consumer buying interest.
Co-Authors Reni Kurnia Ferdiana Shinta Aprika Putri