Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Strategi Pemasaran
Devi Yanthi
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Pengaruh Hedonic Shopping Tendency Dan Visual merchandising Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervaning Pada Area Ladies Matahari Department Store Tunjungan Plaza Surabaya Yanthi, Devi
Jurnal Strategi Pemasaran Vol 2, No 2 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This research tried to determine what factors are causing consumers to do impulse buying in the area of ladies at Matahari Department Store. Variables examined in this research include hedonic shopping tendency and visual merchandising as the independent variable, positive emotion as the intervening variable, and impulse buying as the dependent variable. The sample used amounted 100 rerspondents. By using PLS-SEM analysis technique, demonstrated that through positive emotion variables, hedonic shopping tendency and visual merchandising effect on impulse buying.
Analisis Pengaruh Hedonic Shopping Tendency Dan Visual merchandising Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervaning Pada Area Ladies Matahari Department Store Tunjungan Plaza Surabaya Devi Yanthi
Jurnal Strategi Pemasaran Vol 2, No 2 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.667 KB)

Abstract

This research tried to determine what factors are causing consumers to do impulse buying in the area of ladies at Matahari Department Store. Variables examined in this research include hedonic shopping tendency and visual merchandising as the independent variable, positive emotion as the intervening variable, and impulse buying as the dependent variable. The sample used amounted 100 rerspondents. By using PLS-SEM analysis technique, demonstrated that through positive emotion variables, hedonic shopping tendency and visual merchandising effect on impulse buying.
Co-Authors