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All Journal BIP'S : Jurnal Bisnis Perspektif
Susiani Susiani
Universitas Kartini Surabaya
Economics, Econometrics & Finance

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Merek, Kualitas, Dan Harga Sebagai Dasar Pengambilan Keputusan Pembelian Honda Beat Susiani Susiani
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 2 (2019): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v11i2.18

Abstract

The purpose of this study is to find out and analyze the influence of brand, quality,and price on consumer decisions in buying Honda Beat in North Surabaya. Thepopulation in this study were all Honda Beat buyers in North Surabaya. Samplingis done accidental sampling, with the number of sample members of 100respondents. The analytical method used in this study is the method of analysis ofMultiple Linear Regression. The results of the analysis show that the brand,quality, and price both simultaneously and partially have a significant effect onHonda Beat purchasing decisions. The price variable is the independent variablethat has the dominant influence on Honda Beat purchasing decisions.
Analisis Pengaruh Struktur Aktiva, Tingkat Pertumbuhan Dan Profitabilitas Terhadap Struktur Modal Perusahaan-Perusahaan Makanan Dan Minuman Yang Go Public Di Bursa Efek Indonesia Susiani Susiani
BIP's JURNAL BISNIS PERSPEKTIF Vol 5 No 2 (2013): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v5i2.133

Abstract

One of importont decisions on financial management is financing decision. The decision will be contact with how to determine the optimal capital structure. On these problem, each of financial manager very necessary to make consideration about factors will be influence of capital structure. The objective of the research is to analyze the influence of factors, among other things : asset structure, growth rate and profitability of the firms. Population of this research are all of food & beverage company listed at Bursa Efek Indonesia (BEI). The sample includes ten companies registered at BEI. The data analysis instrument employed was multiple regression analysis, Flest and t-test. The results of the research indicate that the factors of the capital structure determiners which have significant effect on capital structure, according to simultantly are assets structure, growth rate and profitability. And according to partially that only profitability which have significant effect on capital structure, but assets structure and growth rate which do not give significant effect on capital structure.
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