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Deograsias Yoseph Y. F.
Universitas Katolik Darma Cendika
Economics, Econometrics & Finance

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Analisis Minat Beli Toko Kelontong Di Kecamatan Wonokromo, Surabaya Dengan Pendekatan Store Atmosphere Deograsias Yoseph Y. F.
BIP's JURNAL BISNIS PERSPEKTIF Vol 11 No 2 (2019): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.122 KB) | DOI: 10.37477/bip.v11i2.20

Abstract

The grocery store industry is still facing a form of economic business that hasgood prospects, even in a crisis. However, in the same period many took thegrocery that went bankrupt, because they were no longer able to maintain sales.There needs to be a fundamental change in the grocery store in order, but thegrocery store is starting to rise from behind. As Indonesian people, are we ready to help by diverting shopping at grocery stores. By agreeing to Store Atmosphere,it is expected that willingness to buy from grocery stores will increase.
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