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Perbedaan Faktor Yang Menjadi Pertimbangan Mahasiswa Memilih Perguruan Tinggi Di Surabaya Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 12 No 1 (2020): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

This study aims to determine the differences in factors that students consider when choosing tertiary institutions in Surabaya. The population in this study were first semester students in 5 tertiary institutions namely Surabaya Institute of Technology (ITS), Widya Mandala Catholic University of Surabaya (UKWM), Surabaya University (UBAYA), Darma Cendika Catholic University (UKDC), and Petra Christian University (UKP), with a total sample of 100 students. This research was analyzed using different tests and to test the differences between three or more independent groups of two or more variables, using the Kruskal Wallis statistical method. The results showed that there were differences in factors that were considered by students to choose tertiary institutions in Surabaya, with nine factors examined, there were eight different variables among the five tertiary institutions studied, namely location (X1), reputation (X2), scholarship (X3), tuition fees (X4), entry requirements (X5), facilities (X6), number of students (X7), lecturer competencies (X8), and campus buildings (X9). The test results stated the scholarship factor (X3) there was no difference between the five tertiary institutions studied, because the H count was 7.78 < H table (9,488) and asymp. sig 0,100 > 0.05. There are differences from 8 existing factors, namely: 1) There are differences in the consideration factors of prospective students between Darma Cendika Catholic University (UKDC) with Surabaya Institute of Technology (ITS), Widya Mandala Catholic University of Surabaya (UKWM), Surabaya University (UBAYA), and Petra Christian University (UKP), namely reputation, tuition fees, entry requirements, facilities, number of students, competencies lecturers, and campus buildings, because the calculated H value > H table (3,841) and asymp. sig < 0.05,

Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pelanggan Dalam Menggunakan Jasa Pengiriman Ferdinand Setiawan Djaja; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 12 No 2 (2020): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar

The number of delivery service providers in Indonesia has grown to be very large, so that consumers have many choices. Consumers must be able to choosecarefully and smartly for the delivery services to use. The rapid development of ecommerce has affected the business of providing goods delivery services inIndonesia. E-commerce causes delivery service providers to have a new strategy, so as not to lose in competition in the shipping service business. One of thedelivery service providers is J&T Express. This study aims to determine the effect of Service Quality (X1), Price (X2), and Promotion (X3) on Customer Decision(Y) to use delivery services at J&T Express Kedung Cowek, Surabaya. The population in this study were customers or consumers at J&T Express KedungCowek, Surabaya. The results showed that promotion had a significant effect on service use decisions, while Service Quality and Price had no effect on thedecision to use delivery services at J&T Express Kedung Cowek, Surabaya.

Analisa SWOT Sebagai Dasar Penetapan Strategi Pemasaran Cat Tembok PT. Propan Raya Cabang Surabaya Dalam Memasuki Pasar Di Surabaya John Maranata Rau; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 2 No 1 (2010): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Cat tembok PT Propan Raya diproduksi pertama kali pada tahun 1997. Yakni rangkaian cat Decor yang berkualitas tinggi dan cat tembok Eco Emulsion yang lebih ekonomis. Sejak pertama kali diproduksi cat Decor dan Eco Emulsion tidak langsung dijual bebas di pasar. Melainkan hanya pada segmenproject. Hal ini dimaksudkan untuk menguji kualitas cat-cat tersebut. Kmena memang yang diutamakan dari setiap produk PT Propan Raya adalah kualitas. Dua belas tahun kemudian, tepatnya Pada Mei 2009, cat tembok PT Propan Raya diluncurkan ke pasar ritel (toko), sebanyak 5 merek yaitu, D6corflex, D6corshield, Ddcorsafe, Decorcryl dan Eco Emulsion. Masa 12 (dua belas) tahun dimanfaatkan untuk melakukan perbaikan dan peningkatan kualitas terus menerus. Bukti kualitas cat tembok PT Propan Raya adalah yang terbailq dimana telah digunalran dalam proyek-proyek perumahan mewah Surabaya, seperti Perumahan Galaxy, dan Perumahan Citraland. Berdasarkan hasil penelitian dan hasil analisa lingkungan yang telah dilakukan ditarik kesimpulan PT Propan Raya mempunyai peluang yang cukup besar dalam memasarkan cat tembok di Surabaya mencapai angka 3237. Kompetisi pasar yang dinamis merupakan sebuah peluang besar. PT Propan Raya dapat menjadikan pesaing sebagai alat pembanding potensi diri untuk dapat memperbaiki dan melengkapi kekurangan yang ada. Sehingga perusahaan mampu mengelola segala sumber daya dan kemampuan secara optimal agar efisiensi dan efektivitas tujuan perusatraan dapat tercapu. Analisis yang dilalcukan menuqiukkan kekuatan yang dimiliki PT Propan Raya sangat besar yaitu sebesar 4gl4 (tabel4.5). Kualitas produk yang sangat tinggi dibanding produk pesaing meliputi hidding power, dirty shield dan alkaly resisting. Strategi yang tepat untuk diterapkan oleh perusahaan adalah kebijakan pertumbuhan yang agresif (Growth Oriented Strateg). Dengan fokus pengembangan kebijakan pada peningkatan layanan kepada konsumen dan peningkatan promosi pada media masa cetak dan elekfronik serta pada internet (online marketing). Penentuan strategi ini berdasarkan pada hasil penelitian yang menunjukkan bahwa perusahaan berada pada kuadran I. Pada kuadran ini, PT Propan Raya dalam penetapan kebijakan-kebijakan pemasaftm dibuat berdasarkan jalan pikiran perusahaan yaitu dengan menggunkan seluruh kekuatan untuk memanfaatkan peluang.

Experiential Marketing Wisata Taman Kota Surabaya Citra Anggraini Tresyanto; Bruno Hami
BIP's JURNAL BISNIS PERSPEKTIF Vol 9 No 1 (2017): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The public need big cities nowadays are very complex. No exception to the needs of the people of Surabaya. One of the new needs of urban society is traveled. Traveled synonymous with waste of money. Not at this time, traveled enough to spend time with visiting the city park. Surabaya has a lot of city parks that can be utilized by the community. A total of 27 active city park owned by Surabaya. But unfortunately some of them, can be utilized by the community. Apart from that, the city park form a new lifestyle and needs in the community that traveled in a city park. Travelling in the city park provides an exciting experience. An interesting experience can be formed through a component in experiential marketing, namely sense, feel, think, act and relate that will describe a new experience as a result of a particular stimulus. Through experiential marketing also, the city government can find out what people felt after visiting the city and what is needed by the community. Proved that the city parks are built and design well, according to the needs and expectations of the community. This is clearly evident from the many community activities in the city park on the weekends.

Knowledge Management Sebagai Anteceden Kinerja UMKM V. Ratna Inggawati; Bruno Hami
BIP's JURNAL BISNIS PERSPEKTIF Vol 9 No 2 (2017): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

MSMEs is a form of business classified as small to medium, from the size of the worker, the total value of net assets, the level of sales and investment is not large. Most MSMEs are owned and managed by individuals, so the most common problem is not being able to maintain performance continuity. One reason is that the owners and managers of MSMEs do not understand the importance of Knowledge Management. Knowledge and expertise are only stored as the thought of its predecessors in the form of tacit knowledge. It should be realized in the form of explicit knowledge. If that does not happen, the performance of MSMEs will be decreased, because the business depends on the memory or habit that occurred. If one day the predecessor retires or dies, then the business falls and eventually goes bankrupt.

Hubungan Pengetahuan, Situasi, Sikap Dan Motivasi Dengan Keputusan Pembelian Laptop Bruno Hami; V. Ratna Inggawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 10 No 1 (2018): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The study aims to obtain empirical information that knowledge, situation, attitude and motivation have positive relationship simultaneously and partially with laptop purchasing decision from students of Economic Faculty of Catholic University Darma Cendika Surabaya. Problems and hypothesis are formulated based on references and empirical studies. To test the hypothesis used regression conversion F test (linearitan) to determine whether the relationship between the dependent variable with the independent variable is linear or not. The correlation coefficient test is used to determine the size of the correlation coefficient whether significant or not. Population in this research is students of Economic Faculty of Catholic University Darma Cendika Surabaya with amount of sample counted 100 people. The end result of the study shows that the partial correlation test shows: (i) knowledge has a correlation coefficient of 0,034 with significance of 0,738 > 0,05, meaning the correlation coefficient is not significant; (ii) the situation has a correlation coefficient of 0,365 with significant 0,00 < 0,05, meaning significant correlation coefficient; (iii) attitude of having correlation coefficient 0,416 with significance 0,00 < 0,05, meaning significant correlation coefficient; and (iv) motivation has a correlation coefficient of 0,232 with a significance of 0,022 < 0,05, meaning the correlation coefficient is significant. Simultaneously, the dependent variable relation (X) with independent variable (Y) is positive with adjusted R Square (R2) of 0,428 which means that 42,8% purchase decision of laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by the four dependent variables, while the remaining 57,2% of the decision to purchase laptop students of Economic Faculty of Catholic University Darma Cendika Surabaya can be explained by other variables outside of the four dependent variables currently being studied.

Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Store Atmosphere Terhadap Kepuasan Pelanggan Devina Martina Lieyanto; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The development of culinary business in Indonesia, particularly in Surabaya, is growing and developing increasingly. Gatherinc Bistro & Bakery is one of the bistros in Surabaya and is located on Jalan Taman Puspa Raya A2 No. 11, Sambikerep, Surabaya. The aim of this study is to determine the effect of quality of product, price, quality of service, and store atmosphere on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The method used in this study is quantitative research by giving a questionnaire statement to 100 participants who are customers of Gatherinc Bistro & Bakery Surabaya. This research was tested using the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), F Test, Multiple Linear Regression Test, Determinant Coefficient, and t test. In the t test, the research results showed that the variable quality of the product (X1) 1.648 < 1.985 with a significant level of 0.103 > 0.050, which means that quality of product has no significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, variable price (X2) 0.176 < 1.985 with a significant level of 0.861 > 0.050, which means that price does not have a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, quality of service (X3) 3.755 > 1.985 with a significant level of 0.000 < 0.050, which means that quality of service has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya, and the store atmosphere (X4) 2.280 > 1.985 with a significant level of 0.025 < 0.050, which means that store atmosphere has a significant effect on customer satisfaction at Gatherinc Bistro & Bakery Surabaya. The conclusion of this study is that the product and price quality variables do not have a major impact on customer satisfaction because the quality of products and prices given by Gatherinc Bistro & Bakery Surabaya are not much different from other cafe or bistro in Surabaya, whereas the service quality and store environment variables at Gatherinc Bistro & Bakery Surabaya have an impact on customer satisfaction.

Pengaruh Citra Merek, Kepercayaan Merek, dan Keamanan Privasi Terhadap Keputusan Pengguna Gojek Valentine Teja Wijaya; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Gojek is an Indonesian technology company engaged in services through motorcycle taxi services. Gojek itself has more than 20 services offered and is a solution to everyday challenges, ranging from transportation, food delivery, shopping, delivery of goods, payments, massages, to cleaning houses and vehicles. Researchers conducted research on Gojek application users in Surabaya. This research is a research with quantitative method. The sampling technique used is purposive sampling and uses questions on a questionnaire distributed to 75 respondents who are Gojek application users who are at least 17 years old and have used the Gojek application in Surabaya at least 2 times. Thisresearch was conducted using validity test, reliability test, descriptive test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test, determinant coefficient, F test, and t test. The t-test in this study states that the brand image variable (X1) on purchasing decisions (Y) has a t-count value of 1.624 < t-table 1.993 with a significant level of 0.109 > 0.050 which means that brand image has no effect on purchasing decisions of Gojek application users, the trust variable brand (X2) on purchasing decisions (Y) has a t value of 3.209 > t table 1.993 with a significant level of 0.002 < 0.050 which means that brand trust affects the purchasing decisions of Gojek application users, and the privacy security variable (X3) on purchasing decisions (Y) has a t value of 4.018 > t table of 1.993 with a significant level of 0.000 < 0.050 which means that privacy security affects the purchasing decisions of Gojek application users. The results of this study conclude that brand trust and privacy security have a significant effect on the decisions of Gojek users in Surabaya, while brand image does not affect the decisions of Gojek users in Surabaya.

Pengaruh Digital Marketing, Kepercayaan, dan Budaya Populer Terhadap Keputusan Pembelian Michuu Coffee Regitha Cahyaputeri; Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 14 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

The influence of globalization in Indonesia is felt and evidenced by the many foreign cultures that enter Indonesia, especially in Surabaya. More and more young entrepreneurs in Surabaya are working in the culinary field, especially foreign culinary. One of the foreign culinary businesses in Surabaya is Michuu Coffee Pakuwon City Surabaya which was established in 2019. Michuu coffee here offers South Korean food and beverage products that are in high demand these days. The purpose of this study is to know the impact of digital marketing, trust, and popular culture on decision purchases of michuu coffee. The population of this study is the consumer who make purchases at Michuu Coffee, where the number of samples is 75 respondents and the sampling technique is purposive sampling. On the validity test it is obtained results that all stated statement items are valid because r count > r tables (1.994) so that they can be used to help with this research. In the reliability test, all variables have Cronbach's Alpha results > 0.6 so that they are declared reliable. Then, in the classical assumption test with the normality test in this study, it is said to be normally distributed. In the multicollinearity test in this study, there was no multicollinearity. In the heteroscedasticity test in this study, there were no symptoms of heteroscedasticity. The multiple linear regression equation in this study is Y = -0.774 + 0.141 X1 + 0.503 X2 + 0.486 X3. In the coefficient of determination test in this study, having an adjusted R square value of 0.54 or 54% indicates that digital marketing, trust, and popular culture have a moderate contribution to purchasing decisions at Michuu Coffee. In the t-test, it was found that digital marketing variables (X1), trust (X2), and popular culture (X3) had a significant effect on purchasing decisions at Michuu Coffee.

Perbedaan Faktor Yang Menjadi Pertimbangan Mahasiswa Memilih Perguruan Tinggi Di Surabaya Bruno Hami Pahar
BIP's JURNAL BISNIS PERSPEKTIF Vol 12 No 1 (2020): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v12i1.27

This study aims to determine the differences in factors that students consider when choosing tertiary institutions in Surabaya. The population in this study were first semester students in 5 tertiary institutions namely Surabaya Institute of Technology (ITS), Widya Mandala Catholic University of Surabaya (UKWM), Surabaya University (UBAYA), Darma Cendika Catholic University (UKDC), and Petra Christian University (UKP), with a total sample of 100 students. This research was analyzed using different tests and to test the differences between three or more independent groups of two or more variables, using the Kruskal Wallis statistical method. The results showed that there were differences in factors that were considered by students to choose tertiary institutions in Surabaya, with nine factors examined, there were eight different variables among the five tertiary institutions studied, namely location (X1), reputation (X2), scholarship (X3), tuition fees (X4), entry requirements (X5), facilities (X6), number of students (X7), lecturer competencies (X8), and campus buildings (X9). The test results stated the scholarship factor (X3) there was no difference between the five tertiary institutions studied, because the H count was 7.78 < H table (9,488) and asymp. sig 0,100 > 0.05. There are differences from 8 existing factors, namely: 1) There are differences in the consideration factors of prospective students between Darma Cendika Catholic University (UKDC) with Surabaya Institute of Technology (ITS), Widya Mandala Catholic University of Surabaya (UKWM), Surabaya University (UBAYA), and Petra Christian University (UKP), namely reputation, tuition fees, entry requirements, facilities, number of students, competencies lecturers, and campus buildings, because the calculated H value > H table (3,841) and asymp. sig < 0.05,

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