Endang Setyawati
Universitas Kartini Surabaya

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Keterlibatan Dan Sikap Konsumen Berpengaruh Terhadap Keputusan Pembelian Mobil Daihatsu Xenia Di Surabaya Siti Tarwiyah; Endang Setyawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 6 No 1 (2014): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.144 KB) | DOI: 10.37477/bip.v6i1.72

Abstract

Various product MPV, makes has many choices in take the purchasing decision. This matter is indicated that has strong position in determines purchasing decision towards product needed, not with the exception of in the case of consumer decision in buy car xenia that be object from this watchfulness. This watchfulness aims to detect and analyze influence from consumer involvement variable and consumer attitude variable towards car purchasing decision daihatsu xenia at surabaya. Population in this watchfulness car user Daihatsu xenia at surabaya. with gather sample passes method questioner towards 100 person. Analysis that used doubled linear regression, and hypothesis testing that used test f and test t in significant standard 5%. Analysis result shows that look for information in consumer involvement level and subjective risk in consumer involvement kind very influential towards purchasing decision. access in cognate component, self confidence taste and pleasant taste in component afektif with effort supporting in component behaviour/action very influential towards purchasing decision. as to purchasing decision is influenced bigger because appropriate need.
Analisis Perbandingan Kinerja Keuangan Perusahaan Telekomunikasi Milik Pemerintah (BUMN) Dan Swasta Yang Terdaftar Di Bursa Efek Indonesia Periode 2007-2011 Hasan Ismail; Endang Setyawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 4 No 1 (2012): Januari
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.195 KB) | DOI: 10.37477/bip.v4i1.142

Abstract

Theoretically the company in financial management in addition to using their own capital but also the use of external capital, so that the larger the company's capital or a large firm size. With the ever increasing size of the company, the management required to manage existing resources as effectively as possible, thus making a profit (net)are large, this affects the stock demand and further increase the stock price will also increase. Objectives to be obtained in this study is to investigate and analyze the financial performance of significant differences, between Telecommunications Company Owned Enterprises (SOEs) and private-owned telecommunications company that went public and listed on the Indonesia Stock Exchange. Population used in this study is a Telecommunications Company went public and listed on the Indonesia Stock Exchange. While the sample is taken is the profitability ratios such as gross profit margin (GPM), operating profit margin (OPM), net profit margin (NPM), return on assets (ROA), return on equity (ROE) and Earnings per Share (EPS) at Telelomunikasi companies that go public and have complete data in 2007-2011 period is 5 company, a Telecommunication Company of the State Owned Enterprises (SOEs) and Private Telecommunication company 4. The model used is a non-parametric statistics using a different test(Independent Sample Test). These results indicate that thevariable used is the gross profit margin (GPM), operating profit margin (OPM), net profit margin (NPM), return on assets(ROA), return on equity (ROE) and Earnings per Share (EPS) significantly influence the financial performance differences between SOEs and private telecommunications companies that gopublic in the period 2007-2011, and shows the financial performance of state-owned telecommunications company betterthan Private Telecommunications company. In the present study indicate that use of all the variables, the variable ROE on state-owned telecommunications companies stand out and show a better value. ROE on Telecommunications Private companies showed a decline in each year.
Kepuasan Sebagai Mediasi Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Teh Botol Sosro Di Wilayah Surabaya Nova Ely Tiana; Endang Setyawati
BIP's JURNAL BISNIS PERSPEKTIF Vol 4 No 2 (2012): Juli
Publisher : Fakultas Ekonomi Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.188 KB) | DOI: 10.37477/bip.v4i2.147

Abstract

Theoretically the marketing mix (product, price, promotion, and distribution) affects satisfaction. If consumers are satisfied then become loyal customers. Currently in the beverage packaging face many competitors. If the consumer is not satisfied with a product then it will switch to choose a competing product. Hence the company should make marketing mix strategies for consumers to form positive perceptions and increased loyalty.The purpose of this study was to determine the influence of the marketing mix of satisfaction and customer loyalty. This study also to examine the mediating role of satisfaction as the marketing mix to customer loyalty. The research was conducted on consumer Teh Botol Sosro in South Surabaya area. Determination of the sample using a non-probability sampling, the accidental sampling. Data were collected at random from the 100 respondents and in the analysis using SPSS 13.0 program. The results showed that the products and promotions directly affects customer satisfaction and loyalty. So also with satisfaction directly affects customer loyalty. This shows that the satisfaction acts as a mediating influence of the marketing mix and promotional products for consumer loyalty.