Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences
Lia Siti Julaeha
Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer ESQ
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Effect of Price, Sales Promotion and Halal Awareness of Skin Care Product Purchase Decisions (Case Study on Shopee App Users in Jakarta) Sadewa Assidiqi; Lia Siti Julaeha
International Journal of Education, Information Technology, and Others Vol 4 No 4 (2021): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.833 KB) | DOI: 10.5281/zenodo.5851660

Abstract

Indonesia is the country with the largest Muslim population in the world that will continue to grow and the country with the second largest consumption of cosmetics after India. Like the growing Muslim population, awareness of the use of halal products is also increasinglygrowing. This article aims to analyze the influence of price, sales promotion and halal awareness of purchasing decisions especially on halal cosmetic products. Thisresearch is quantitative research and cross sectional research with the period September 2020 - December 2020. A total of 124 respondents used the Bernoulli Formula. Primary data collection methods use questionnaires and analyzed using (SPSS) version 25, while secondary data is in the form of library studies. The results of this study are price, sales promotion and halal awareness partially and together affect the decision to buy skin care products in Shopee, meaning that if the price, promotion of sales and halal awareness increases, it will increase the purchase decision of skin care products in Shopee aplication
Analisis Komparatif Lingkungan Fisik dan Kualitas Pelayanan Dalam Pengaruhnya Terhadap Kepuasan Pelanggan: Studi pada Ayana Muslimah Salon Cabang Tebet dan Cabang Cilandak Jakarta Selatan Henny Nurullita; Lia Siti Julaeha; Ahmad Maulidizen
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 2 (2022): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1106.437 KB) | DOI: 10.56910/gemilang.v2i2.227

Abstract

Perkembangan bisnis Islam semakin meningkat di Indonesia selain itu dengan jumlah penduduk muslim terbesar di dunia membuat kesadaran masyarakat Indonesia yang mayoritas penduduknya muslim terhadap keharusan menggunakan dan memanfaatkan produk baik barang maupun jasa yang halal dan barokah. Penelitian ini bertujuan untuk mengetahui pengaruh variabel Lingkungan Fisik dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dan untuk mengetahui perbedaan variabel Lingkungan Fisik, Kualitas Pelayanan, dan Kepuasan Pelanggan pada Ayana Muslimah Salon cabang Tebet dan cabang Cilandak. Jenis data yang dikumpulkan dalam penelitian ini adalah sumber data primer dan sumber data sekunder. Teknik pengumpulan data menggunakan studi kepustakaan dan kuesioner. Teknik pengambilan sampel yang digunakan adalah metode Simple Random Sampling, kemudian data di proses dengan menggunakan metode Regresi Linear Berganda dan metode Mann-Whitney dengan aplikasi SPSS versi 25. Hasil analisis dalam penelitian ini menunjukkan terdapat pengaruh positif dan signifikan (1) Lingkungan Fisik dengan angka signifikansi 0,000 serta kontribusi sebesar 20,6% dan Kualitas Pelayanan dengan angka signifikansi 0,000 serta kontribusi sebesar 25,3% terhadap Kepuasan Pelanggan pada kedua objek Ayana Muslimah Salon Cabang Tebet dan Cabang Cilandak dan (2) Terdapat perbedaan antara Lingkungan Fisik, Kualitas Pelayanan, dan Kepuasan Pelanggan dengan nilai signifikansi dibawah 0,05 dimana Cabang Cilandak lebuh unggul. Persamaan dan Perbedaan kita dengan penelitian terdahulu.
The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta Lia Siti Julaeha; Natasha Adistya Puteri
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.359

Abstract

This writing aims to examine the influence of Consumer Behavior on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta. The population in this study consists of individuals who purchase beauty products using e-commerce in South Jakarta. and the exact number is unknown. The sampling technique employed is Accidental Sampling using the Lemeshow formula. with a sample size of 68 respondents. The data collection method utilized is a questionnaire. The data analysis techniques include descriptive analysis. quantitative analysis. simple regression analysis. hypothesis testing (t-test). and coefficient of determination. processed using Statistical Product and Service Solution (SPSS) version 25.0. The research findings indicate that Consumer Behavior has a positive and significant influence on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta.
Co-Authors Ahmad Maulidizen Henny Nurullita Natasha Adistya Puteri Sadewa Assidiqi