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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Heni Rohaeni
Universitas Bhayangkara
Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence Of Financial Literature, Benefits, Easy And Income On Interest In Using Shopee Paylater (Study On Milenial Generation, Bekasi Regency) Murti Wijayanti; Heni Rohaeni; Aswiyatul Mukarromah; Tyna Yunita
International Journal of Education, Information Technology, and Others Vol 5 No 2 (2022): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6631297

Abstract

This study was used to measure the effect of financial literacy, perceived usefulness, perceived ease of use and income on interest in using Shopeepaylater (a study of the millennial generation Bekasi Regency. This research is quantitative research where the object used is the millennial generation in Bekasi Regency. The number of samples used in this study was 119 respondents. Data collection techniques using questionnaires and data processing and hypothesis testing using SmartPLS 3.0. The results of this study explain that the financial literacy variable has a positive effect on interest in the use, the perceived usefulness has a negative effect on interest use, the perceived ease of use does not effect on interest use and the the income variable does not effect interest in use
Pengaruh Inovasi Produk, Kualitas Produk, dan Brand Awareness terhadap Keputusan Konsumen dalam Membeli Minuman Chatime di Summarecon Mall Bekasi Yefta Berliana; Dhian Tyas Untari; Heni Rohaeni
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6644

Abstract

This study aims to determine and analyze the influence of product innovation, product quality, and brand awareness on consumer decisions in purchasing Chatime drinks at Summarecon Mall Bekasi. This study uses a quantitative research design with a non-probability sampling method, specifically utilizing a purposive sampling technique to select relevant participants. Data were gathered from a total of 119 respondents as the primary research sample, with data collected through the distribution of structured questionnaires directly to consumers who have previously purchased and consumed Chatime drinks at Summarecon Mall Bekasi. The empirical results of the study indicate that: (1) product innovation has a positive and significant effect on consumer purchasing decisions, (2) product quality has a positive and significant effect on consumer purchasing decisions, (3) brand awareness has a positive and significant effect on consumer purchasing decisions, and (4) product innovation, product quality, and brand awareness simultaneously exert a positive and significant effect on consumer purchasing decisions for Chatime drinks at Summarecon Mall Bekasi.
Co-Authors Aswiyatul Mukarromah Dhian Tyas Untari Wijayanti, Murti Yefta Berliana Yunita, Tyna