Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Fakhrizza Anfasa Ramadhan Fakhrizza
Universitas Muhammadiyah Malang
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price on Customer Satisfaction Mediated by Brand Image Fakhrizza Anfasa Ramadhan Fakhrizza; Marsudi Marsudi; Ardik Praharjo
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.749 KB) | DOI: 10.22219/jamanika.v1i3.17766

Abstract

The purpose of this study was to determine the effect of price on brand image and its impact on Go-Jek customer satisfaction via Go-Ride services. This type of research is explanatory research with a quantitative approach. The population in this study was UMM students with a sample of UMM students from the Faculty of Economics and Business, Management Department. 100 students were selected by the purposive sampling method while data were collected using a questionnaire and then analyzed with SmartPLS 3.0. The results of this study show that price has no significant effect on consumer satisfaction. Price affects the brand image and brand image affects consumer satisfaction. Indirectly, the price has a significant effect on consumer satisfaction through brand image.
Co-Authors Ardik Praharjo Marsudi