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p-Index From 2021 - 2026
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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Bulletin of Management and Business
Baroya Mila Shanty
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of Total Quality Management Implementation At Hemra Hotel Balikpapan Iliana Savana Fasya; Baroya Mila Shanty; Kenny Roz
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20309

Abstract

This research was conducted at Hemra Hotel Balikpapan. The purpose of this study is to find out how the views of employees and consumers on the implementation of TQM and to find out whether there is a difference between the views of employees and consumers regarding the implementation of TQM at Hemra Hotel. The data analysis technique used is the Scale Range and Difference Test with the calculation process using SPSS. the views between employees and consumers on the implementation of TQ M at Hemra Hotel are that there are three dimensions that are stated to be significant, namely, customer focus, obsession with quality, employee empowerment, which means that there are differences in views between employees and consumers. Meanwhile, the other seven dimensions, namely scientific approach, long-term commitment, teamwork, continuous improvement, education and training, freedom of control, and unity of purpose were stated to be insignificant, which means there is no difference between employees and consumers. Suggestions for this research are to increase the variables that are still considered lacking, namely, focus on customers, obsession with quality, and employee empowerment.
The Role Of Halal Awareness And Attitudes Towards Purchasing Intentions At Halal Bakeries Fiandari, Yulist Rima; Baroya Mila Shanty
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.350

Abstract

The intention to purchase halal food is influenced by both internal and external factors, including consumer awareness and attitudes toward halal products. This study examines the role of halal awareness and attitudes in shaping purchase intentions for halal bakery products. Despite the growing demand for halal-certified food, research specifically addressing consumer behavior in halal bakeries remains limited. Understanding the determinants of purchase intention in this segment is essential for strengthening the halal bakery industry and providing strategic insights for businesses.This study was conducted in Indonesia, involving 110 respondents who had purchased from a halal bakery at least once and were aged 17 years or older. The research employs a quantitative approach using Smart PLS 3.0 for data analysis. The findings reveal that halal awareness significantly influences both consumer attitudes and purchase intentions toward halal bakery products. Furthermore, attitude serves as a crucial mediator, reinforcing the relationship between halal awareness and purchasing behavior. These findings contribute to the growing body of research on halal consumption behavior, emphasizing the need for greater consumer education and branding strategies in the halal bakery sector. Businesses can leverage these insights to enhance consumer trust, improve marketing strategies, and optimize their product positioning in the competitive halal food market..
Co-Authors Iliana Savana Fasya Roz, Kenny Yulist Rima Fiandari