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PENDAMPINGAN KEWIRAUSAHAAN BAGI PEMUDA DI ERA DIGITALISASI Santi Djailani; Novita Wahyu Setyawati; Dewi Sri Woelandari Pantjolo Giningroem
Jurnal Abdimas Ekonomi dan Bisnis (JAmEB) Vol 2 No 1 (2022): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jameb.v2i1.1073

Abstract

Kegiatan pengabdian masyarakat yang akan dilakukan berupa pemberdayaan masyarakat di lokasi pelayanan dan pengembangan produk usaha dan pemasaran berbasis digital marketing. Target audiens dalam kegiatan Pengabdian kepada Masyarakat ini adalah warga sekitar, aparat setempat, usaha mikro yang ada, dan pihak luar dalam hal pemasaran. Pelaksanaan pengabdian masyarakat dilakukan dengan penyuluhan terlebih dahulu kemudian memberikan pendampingan terhadap praktik kegiatan tersebut hingga akhirnya pada tahap evaluasi kegiatan. Dimana tidak hanya sebatas latihan namun pendampingan dalam membuat produk tersebut memiliki nilai tambah dan pemasaran produk berbasis digital marketing. Manfaat yang diperoleh dari kegiatan Pengabdian kepada Masyarakat ini antara lain dapat menciptakan peluang usaha, desa mandiri, mengembangkan usaha mikro, membantu meningkatkan nilai jual produk, digital marketing dan menciptakan lapangan kerja baru.
PENYULUHAN KESEMPATAN KERJA BAGI SDM PENYANDANG DISABILITAS KETENAGAKERJAAN Santi Djailani; Novita Wahyu Setyawati; Maidani
Jurnal Abdimas Ekonomi dan Bisnis (JAmEB) Vol 1 No 1 (2021): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.561 KB) | DOI: 10.31599/jameb.v1i1.652

Abstract

Public transportation activities are developing so rapidly, so that every public transportation business, one of which is rail public transportation, is renovating and improving services from all aspects. In marketing strategy, to increase sales, an important factor that needs to be considered is the level of customer satisfaction. Monitoring customer satisfaction that is carried out properly is a material for conductingaccountable evaluations for decision making related to improving rail services, fulfilling service processes needed by customers, and improving service processes to customers. The purpose of this study is to see the extent to which public service facilities are influenced by the quality of service for commuter line users. In addition, to see how much public service facilities are affected by the quality of service for commuter line users. The method used in this study is a quantitative method using SPSS 21.0 software. In the study, it was found that public services had a significant positive effect on customer satisfaction of commuter line train users, where the higher the public service provided by the commuter line train, the higher customer satisfaction. Rail public service standards have a significant positive effect on customer satisfaction of commuter line train users.Keywords : Customer Quality and Public Service.