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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis
Khalifachri Albi
Manajemen, Sekolah Tinggi Ilmu Ekonomi Indonesia Sains dan Manajemen×
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Pemasaran Digital dan Suasana Toko Terhadap Minat Beli di Kedai Kopi S Khalifachri Albi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.484 KB) | DOI: 10.36407/jmsab.v3i1.116

Abstract

This study aims to analyze the influence of digital marketing and store atmosphere on buying an interest in Kedai Kopi S. Sources of data were obtained from observations on Kedai Kopi S’s customers in May 2019. The method used was the descriptive method by distributing questionnaires through Google Form, then processed using IBM SPSS Statistics application. Based on 105 respondents who have come to Kedai Kopi S and have accessed the Kedai Kopi S Instagram. The results show that digital marketing and store atmosphere affect buying interest. The accepted hypothesis was decided based on the results of the t value analysis. It can be concluded that Kedai Kopi S needs to improve promotion through social media so that consumers can consider more about coming to Kedai Kopi S.
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