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All Journal International Research Journal of Business Studies (E-Journal) KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Indonesian Business Review
Eko Suhartanto
Universitas Prasetiya Mulya, BSD, Tangerang, Banten, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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 1 
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence Arthur Tunggul Siahaan; Eko Suhartanto; Christiana Tercia
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 2 (2021): August - November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating. https://doi.org/10.21632/irjbs.14.2.171-186 
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Bernadinus Yudianto; Teddy Trilaksono; Isti Budhi Setiawati; Sri Widya Wijanarti; Eko Suhartanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies. https://doi.org/10.21632/irjbs.15.1.63-77
Rantai Nilai dan Model Bisnis Media Televisi di TVRI Alya Puteri Maharani; Chan Christine; Kevin Brassalie; Eko Suhartanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.178-202

Abstract

With the development of the creative industry in Indonesia, the world of television and radio in Indonesia must of course also have to develop for mutual progress. With so many media to enjoy entertainment and information, television and radio are still the choice of some Indonesian people. Nevertheless, television and radio are slowly being abandoned by the community because of other mediums that are present in this industry. In the television industry itself is being rivaled by a streaming platform that presents watching whenever and wherever, it becomes one of the challenges of the television industry to develop. The radio industry has also begun to compete with streaming platforms capable of delivering any song anywhere for its users. TVRI, as a company in Indonesia which is engaged in the television industry and is the first television station in Indonesia has its own way to survive and develop in one of the sub-sectors in this creative industry.
Pendampingan Usaha Mikro: Peran Pemasaran Digital dalam Meningkatkan Penjualan Produk Perawatan Rambut Hadassah Ely Sharon; Hansen Hanjaya; Gita Noviani; Angeline Vanly Susanto; Steffie Adrienne Wikhova; Halim Prayogo; Angeline Shanice Tanaya; Rouvin Lim; Eko Suhartanto
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v6i1.6628

Abstract

Micro, small and medium enterprises are an economic force through their ability to absorb labor. One of the business categories that has great opportunities is beauty services because the number is still small in Tasikmalaya. The Covid-19 pandemic is the main obstacle forcing businesses to market their products/services conventionally. Talita Care is a beauty businesses that use conventional marketing. It does not have sufficient skills in doing Pemasaran Digital. This mentoring program aims to develop Talita Care capabilities, especially in Pemasaran Digital. The paper focuses on the application of Pemasaran Digital in Talita Care due to its potential abilities to help Talita Care reach its consumer, even after the pandemic is over. Given the pandemic conditions, the mentoring program is carried out online using Zoom media. This program has succeeded in providing new marketing channels, increasing sales through digital platforms and increasing for Talita Care owner's hard skills in Pemasaran Digital.
Co-Authors Alya Puteri Maharani Angeline Shanice Tanaya Angeline Vanly Susanto Arthur Tunggul Siahaan Bernadinus Yudianto Chan Christine Christiana Yosevina Ratna Tercia Gita Noviani Hadassah Ely Sharon Halim Prayogo Hansen Hanjaya Isti Budhi Setiawati Kevin Brassalie Rouvin Lim Sri Widya Wijanarti Steffie Adrienne Wikhova Teddy Trilaksono