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All Journal Jurnal Pendidikan Ekonomi Asia-Pacific Management and Business Application International Research Journal of Business Studies (E-Journal) JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Airlangga Journal of Innovation Management Indonesian Business Review PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Manajemen dan Kewirausahaan International Journal of Application on Economics and Business International Research Journal of Business Studies Journal of Economic Education and Entrepreneurship Studies Pinisi Journal of Entrepreneurship Review International Journal of Entrepreneurship and Sustainability Studies
Suhartanto, Eko
Universitas Prasetiya Mulya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence Arthur Tunggul Siahaan; Eko Suhartanto; Christiana Tercia
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 14, No 2 (2021): August - November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This present study examines the effect of technological turbulence in driving cooperation, the role of non-economic satisfaction in mediating between focal constructs of relationship marketing (RM) with cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one companies participating. https://doi.org/10.21632/irjbs.14.2.171-186 
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Bernadinus Yudianto; Teddy Trilaksono; Isti Budhi Setiawati; Sri Widya Wijanarti; Eko Suhartanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies. https://doi.org/10.21632/irjbs.15.1.63-77
Rantai Nilai dan Model Bisnis Media Televisi di TVRI Alya Puteri Maharani; Chan Christine; Kevin Brassalie; Eko Suhartanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.178-202

Abstract

With the development of the creative industry in Indonesia, the world of television and radio in Indonesia must of course also have to develop for mutual progress. With so many media to enjoy entertainment and information, television and radio are still the choice of some Indonesian people. Nevertheless, television and radio are slowly being abandoned by the community because of other mediums that are present in this industry. In the television industry itself is being rivaled by a streaming platform that presents watching whenever and wherever, it becomes one of the challenges of the television industry to develop. The radio industry has also begun to compete with streaming platforms capable of delivering any song anywhere for its users. TVRI, as a company in Indonesia which is engaged in the television industry and is the first television station in Indonesia has its own way to survive and develop in one of the sub-sectors in this creative industry.
Pendampingan Usaha Mikro: Peran Pemasaran Digital dalam Meningkatkan Penjualan Produk Perawatan Rambut Hadassah Ely Sharon; Hansen Hanjaya; Gita Noviani; Angeline Vanly Susanto; Steffie Adrienne Wikhova; Halim Prayogo; Angeline Shanice Tanaya; Rouvin Lim; Eko Suhartanto
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v6i1.6628

Abstract

Micro, small and medium enterprises are an economic force through their ability to absorb labor. One of the business categories that has great opportunities is beauty services because the number is still small in Tasikmalaya. The Covid-19 pandemic is the main obstacle forcing businesses to market their products/services conventionally. Talita Care is a beauty businesses that use conventional marketing. It does not have sufficient skills in doing Pemasaran Digital. This mentoring program aims to develop Talita Care capabilities, especially in Pemasaran Digital. The paper focuses on the application of Pemasaran Digital in Talita Care due to its potential abilities to help Talita Care reach its consumer, even after the pandemic is over. Given the pandemic conditions, the mentoring program is carried out online using Zoom media. This program has succeeded in providing new marketing channels, increasing sales through digital platforms and increasing for Talita Care owner's hard skills in Pemasaran Digital.
Pendampingan secara Daring untuk Peningkatan Kapabilitas Pelaku Usaha Mikro dan Performa Usaha Rebecca, Yemima Tanya; Nathalia, Kintania; Harsono, Elizabeth Christy; Widjaja, Steven; Nurkholis, Ilham; Djauhari, Jason; Gerrald, Greg; Suhartanto, Eko
Journal Pemberdayaan Masyarakat Indonesia Vol 5 No 2 (2023): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.5.2.205-218

Abstract

The increase in the number of micro, small and medium enterprises (MSMEs) has had a positive effect on the Indonesian economy. However, the pandemic has suppressed MSME activities in various regions in Indonesia, including MSMEs in Kuningan Regency, one of which is the Family Fried Chicken (FFC) micro business. This article discusses operational, marketing and financial strategies that can be implemented to assist FFC business owners in developing their business. The preparation of these strategies was carried out by the owner of the FFC and a group of third year Prasetiya Mulya University students. In implementing these strategies, students provide assistance for four months online. For students, this activity is part of the Community Development course, which is a four credit course.
Rantai Nilai dan Model Bisnis Fashion pada Brand Lokal Feodora, Fontanna Ofira; Handoyo, Anastasia Irene; Cendana, Graciela; Pier’s Moses, John; Suhartanto, Eko
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 5 No 1 (2022): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/perwira.5.1.66-75

Abstract

In this study, we analyze the implementation of Musse Official's corporate strategy to face the intense competition in the fashion industry, as well as the obstacles encountered. Specifically, this study presents Musse Official value chain analysis, which is based on the results of depth interviews with Musse Official’s owner. Facing a competing strategy that dares to spend money on a large scale, Musse Official puts customer engagement as its competitive advantage. For example, a promotional program for loyal consumers and convenience return of goods process. In addition, accuracy in procurement of goods and agile supply chain is also part of the Official Musse strategy.
Student Entrepreneurship in Indonesia: A Descriptive Analysis based on the Global University Students’ Spirit Survey (GUESSS) Research Eko Suhartanto
Jurnal Pendidikan Ekonomi Vol. 17 No. 2 October 2024
Publisher : Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/UM014v17i2p148

Abstract

This study examines the entrepreneurial intentions and activities of Indonesian university students, drawing insights from the 2018, 2021, and 2023 GUESSS (Global University Entrepreneurial Spirit Students’ Survey) reports. Using 5,000 students’ quantitative data, this article shows the pattern of student entrepreneurship dynamics, which includes students’ career choice intention, nascent and active entrepreneurship along with the influence of gender, family entrepreneurial background, and the academic environment. This finding shows an increase in students who prefer to become entrepreneurs five years after graduation than when they have just graduated. The study also highlights gender disparities in entrepreneurial career choice intention, with males consistently showing higher intention than females. Further, the study underscores the influence of family entrepreneurial background and university entrepreneurial environment. Students from entrepreneurial families show a stronger intention toward entrepreneurship, while entrepreneurship education and support systems in universities foster a more conducive environment for student entrepreneurship. Keywords: student entrepreneurship, entrepreneurial intentions, university education
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Yudianto, Bernadinus; Trilaksono, Teddy; Setiawati, Isti Budhi; Wijanarti, Sri Widya; Suhartanto, Eko
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies.
The Factors Affecting Cooperation and the Moderating Effect of Technological Turbulence Siahaan, Arthur Tunggul; Suhartanto, Eko; Tercia, Christiana
International Research Journal of Business Studies Vol. 14 No. 2 (2021): August-November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.2.171-186

Abstract

This present study investigates the effect of technological turbulence on cooperation, the mediation role of non-economic satisfaction between focal constructs of relationship marketing (RM) and cooperation, and the effect of interpersonal commitment on interorganizational commitment. The findings show that high technological turbulence dampens the positive relationship of two focal constructs of RM, non-economic satisfaction mediates focal constructs of RM and cooperation, and interpersonal commitment influences interorganizational commitment. The study uses empirical data from business-to-business (B2B) ICT resellers in Indonesia to test the hypotheses developed. A structured questionnaire via an online platform is used as a research instrument with one hundred and one company participating.
Collaboration Framework for Digital Onboarding Program in Indonesian SMEs: An Exploration Research Gunawan, Vania Pradipta; Trilaksono, Teddy; Prawiradipura, Herdy Jaya; Suhartanto, Eko; Rahayu, Sri; Dewantara, Made Handijaya
APMBA (Asia Pacific Management and Business Application) Vol. 13 No. 3 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.013.03.3

Abstract

This study investigates the effectiveness and challenges of Indonesia's digital onboarding program for Small and Medium Enterprises (SMEs) aimed at enhancing market access via digital marketplaces. Using a qualitative approach, data were collected through in-depth interviews and focus group discussions (FGDs) with 15 SME owners, representatives from four major e-commerce companies, and policymakers from the Ministry of Industry. Findings highlight significant gaps between planning and implementation, requiring tailored workshop materials, better coordination with marketplace enablers, and structured monitoring and evaluation (MONEV) systems. Success factors include appropriate marketplace selection, community engagement, and government support, while challenges involve monitoring difficulties, a lack of continuous mentorship, and digital literacy gaps. Managerial implications stress the importance of developing standardized training materials in collaboration with relevant associations, establishing clear learning outcomes and fostering continuous mentorship by successful SME champions. The findings of this study also contribute to policy makers and facilitators involved in this program by creating a framework for sustainable collaboration to ensure its long-term success and sustainability.
Co-Authors Ade Febransyah Agus Wijaya Soehadi Agustinus Purna Irawan Alya Puteri Maharani Andreas Budihardjo Angeline Shanice Tanaya Angeline Vanly Susanto Arthur Tunggul Siahaan Arthur Tunggul Siahaan Bernadinus Yudianto Cendana, Graciela Chan Christine Christiana Yosevina Ratna Tercia Christina Christina Dedy Budiman Djauhari, Jason Feodora, Fontanna Ofira Gerrald, Greg Gita Noviani Hadassah Ely Sharon Halim Prayogo Handoyo, Anastasia Irene Hansen Hanjaya Harsono, Elizabeth Christy Henry Pribadi Isti Budhi Setiawati Kevin Brassalie Lim, Andriew Lithrone Laricha Salomon Made Handijaya Dewantara Nathalia, Kintania Nurkholis, Ilham Pier’s Moses, John Prawiradipura, Herdy Jaya Rebecca, Yemima Tanya Rochimat, Dedy Rouvin Lim Santoso, Aloysius Budi Setiawati, Isti Budhi Siahaan, Arthur Tunggul Sonny Agustiawan SRI RAHAYU Sri Widya Wijanarti Steffie Adrienne Wikhova Teddy Trilaksono Tercia, Christiana Vania Pradipta Gunawan Widjaja, Steven Wijanarti, Sri Widya Yudianto, Bernadinus