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Zairozie Tamim
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DAMPAK MODERASI PROMOSI MEDSOS PADA PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN BRAND TRUST TERHADAP KEPUTUSAN KULIAH Zairozie Tamim
Jurnal Ilmu Manajemen (JIMMU) Vol 5, No 2 (2020): SEPTEMBER
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v5i2.8901

Abstract

 Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer relationship management dan brand trust terhadap keputusan kuliah program magister Pascasarjana UNISMA melalui moderasi promosi MEDSOS. Metode yang digunakan dalam pengambilan sampel adalah non probability sampling yaitu teknik proporsional sampling yang merupakan  teknik penentuan sampel dengan proporsi yang rata sesuai populasi tertentu. Teknik analisis yang digunakan adalah deskriptif kuantitatif dengan menggunakan skala likert, analisis jalur (Path Analysis) dan juga melalui uji t dengan menggunkanan program SPSS. Berdasarkan hasil analisis data menunjukkan bahwa CRM dan brand trust berpengaruh secara signifikan terhadap keputusan kuliah di program magister Pascasarjana UNISMA. Hal ini berarti semakin tinggi tingkat strategi CRM dan brand trust maka akan semakin tinggi tingkat keputusan kuliah. Sedangkan penggunaan promosi MEDSOS dapat menjadi mediator CRM, hal ini berarti semakin baik strategi CRM yang diterapkan dengan pemanfaatan media sosial  maka semakin tinggi pula tingkat keputusan kuliah. Akan tetapi, promosi MEDSOS tidak bisa menjadi mediator pada brand trust terhadap keputusan, hal ini berarti bahwa promosi MEDSOS tidak berpengaruh pada kepercayaan untuk menentukan keputusan kuliah di program magister Pascasarjana UNISMA.Kata Kunci: Promosi MEDSOS, Customer Relationship Management, Brand Trust, Keputusan Kuliah. This research aims to find out and analyze the influence of customer relationship management and brand Trust on the decision of the graduate program of Master of UNISMA through promotion moderation MEDSOS. The method used in sampling is non probability sampling which is a proportional sampling technique which is a sample determination technique with a flat proportion according to the specific population. Analytical techniques used are quantitative descriptive by using Likert scale, Path analysis and also through Test T with the right SPSS program.Based on the results of data analysis shows that the CRM and brand trusts have a significant effect on the course decisions in the Masters program of UNISMA graduate. This means the higher the level of CRM strategy and brand trust the higher the level of college decision. While the use of MEDSOS promotion can be a mediator of CRM, this means the better CRM strategy applied with the utilization of social media, the higher the level of college decision. However, MEDSOS promotion can not be a mediator on the brand trust, this means that the promotion of MEDSOS has no effect on the trust to determine the decision of the lecture in the master program of UNISMA graduate.Keywords: MEDSOS Promotion, Customer Relationship Management, Brand Trust, Purchasing Decisions.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KEPUASAN SEBAGAI VARIABEL INTERVENING TERHADAP LOYALITAS ANGGOTA (Studi Kasus Pada KSPP BMT NU Gapura Kec. Gapura Kab. Sumenep) Zairozie Tamim; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen ejrm Vol. 7 No. 7 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.372 KB)

Abstract

ABSTRACTThis research are based on interesting phenomenon about the existence of koperasi as one of economic institution, which holds a familial bonds, Transcend beyond its glory, and loyal to it's members. The purpose of this research is to find out and analyze whether there is influence of googled customer relationship management (CRM) as X variables, meanwhile Y1 as intervening variables due to customer satisfaction and Y2 as customer loyalty. The research results showed that there was a significant influence between copied customer relationship management towards the pasted customer satisfaction. Therefore Y1 as satisfaction variable influences Y2 as loyalty. Therefore customer loyalty significantly benefitted credits towards translator directly. As advised by KSPP BMT NU Gapura to keep improving the costumer relationship management so that we can achieve customer loyalty by giving their satisfaction. Keywords : KSPP BMT NU, Customer Relationship Management, Customer      Satisfaction, Customer Loyalty.
DAMPAK MODERASI PROMOSI MEDSOS PADA PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN BRAND TRUST TERHADAP KEPUTUSAN KULIAH Zairozie Tamim
Jurnal Ilmu Manajemen (JIMMU) Vol. 5 No. 2 (2020)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v5i2.8901

Abstract

 Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer relationship management dan brand trust terhadap keputusan kuliah program magister Pascasarjana UNISMA melalui moderasi promosi MEDSOS. Metode yang digunakan dalam pengambilan sampel adalah non probability sampling yaitu teknik proporsional sampling yang merupakan  teknik penentuan sampel dengan proporsi yang rata sesuai populasi tertentu. Teknik analisis yang digunakan adalah deskriptif kuantitatif dengan menggunakan skala likert, analisis jalur (Path Analysis) dan juga melalui uji t dengan menggunkanan program SPSS. Berdasarkan hasil analisis data menunjukkan bahwa CRM dan brand trust berpengaruh secara signifikan terhadap keputusan kuliah di program magister Pascasarjana UNISMA. Hal ini berarti semakin tinggi tingkat strategi CRM dan brand trust maka akan semakin tinggi tingkat keputusan kuliah. Sedangkan penggunaan promosi MEDSOS dapat menjadi mediator CRM, hal ini berarti semakin baik strategi CRM yang diterapkan dengan pemanfaatan media sosial  maka semakin tinggi pula tingkat keputusan kuliah. Akan tetapi, promosi MEDSOS tidak bisa menjadi mediator pada brand trust terhadap keputusan, hal ini berarti bahwa promosi MEDSOS tidak berpengaruh pada kepercayaan untuk menentukan keputusan kuliah di program magister Pascasarjana UNISMA.Kata Kunci: Promosi MEDSOS, Customer Relationship Management, Brand Trust, Keputusan Kuliah. This research aims to find out and analyze the influence of customer relationship management and brand Trust on the decision of the graduate program of Master of UNISMA through promotion moderation MEDSOS. The method used in sampling is non probability sampling which is a proportional sampling technique which is a sample determination technique with a flat proportion according to the specific population. Analytical techniques used are quantitative descriptive by using Likert scale, Path analysis and also through Test T with the right SPSS program.Based on the results of data analysis shows that the CRM and brand trusts have a significant effect on the course decisions in the Masters program of UNISMA graduate. This means the higher the level of CRM strategy and brand trust the higher the level of college decision. While the use of MEDSOS promotion can be a mediator of CRM, this means the better CRM strategy applied with the utilization of social media, the higher the level of college decision. However, MEDSOS promotion can not be a mediator on the brand trust, this means that the promotion of MEDSOS has no effect on the trust to determine the decision of the lecture in the master program of UNISMA graduate.Keywords: MEDSOS Promotion, Customer Relationship Management, Brand Trust, Purchasing Decisions.
Co-Authors M. Hufron Rois Arifin