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Penerapan Prinsip Ekowisata di Situ Gede sebagai Daya Tarik Wisata Unggulan Kota Bogor Aditya Sugih Setiawan; Rima Pratiwi Batubara
Altasia Jurnal Pariwisata Indonesia Vol 4 No 2 (2022): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v4i2.6758

Abstract

Situ Gede merupakan salah satu kawasan wisata alam yang ada di kota Bogor. Keunggulan dari Kawasan Situ Gede yaitu disekitarnya terdapat hutan penelitian, darmaga. Situ Gede diharapkan dapat menjadi ruang publik yang dapat menjadi destinasi wisata terbaik bagi Jawa Barat. Metode penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif analitis. Penelitian dilakukan dengan observasi, wawancara dan penelusuran literatur. Adapun analisa data yang digunakan yaitu analisa data kualitatif berupa reduksi data, penyajian data, penarikan kesimpulan atau verifikasi. Prinsip berbasis alam dapat diterapkan dengan mengemas wisata edukasi. Prinsip ekologis berkelanjutan didekati dari optimalisasi fisik, sumber daya manusia, biaya dan manfaat. Prinsip edukatif lingkungan diterapkan kepada pengelola, masyarakat dan pengunjung. Prinsip berbasis masyarakat lokal, dilakukan dengan keterbukaan terhadap lowongan pekerjaan, pembuatan kebijakan dan pelatihan seni budaya. Prinsip berbasis ekowisata didekati dengan menyediakan program dan fasilitas pariwisata.
EFEKTIFITAS BAURAN PEMASARAN DI TAMAN WISATA MATAHARI PADA ERA NEW NORMAL aditya sugih setiawan; Sekti Rahardjo; Sugiyanto Sugiyanto
Jurnal Hospitality dan Pariwisata Vol 8, No 2 (2022): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v8i2.3686

Abstract

                  Matahari Tourism Park is a place of recreation and tourism with the motto Recreation and Education Park. Meanwhile, referring to the data from the management of the Matahari Tourism Park, the number of tourist visits since the pandemic has decreased. Referring to the data in the last three years, Matahari Tourism Park has experienced a decline in tourists which has an effect on company income. This matter needs to be seen in terms of effectiveness, especially the marketing mix in the new normal era. The indicators of effectiveness include goal achievement, integration, and adaptation. Researchers want to know the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era. This research uses qualitative methods. Data collection techniques were carried out by means of observation, literature study, and in-depth interviews with informants. The variables of this study refer to the marketing mix, namely product, price, place, and promotion. Qualitative data analysis consists of three streams of activities that occur simultaneously, namely data reduction, data presentation, and conclusion drawing/verification. the effectiveness of the marketing mix at Taman Wisata Matahari in the new normal era, namely products in the form of water tourism rides, game rides, adventure rides, and educational rides. As for other products, namely accommodation facilities, fields, gazebos, culinary and souvenirs, as well as tour packages. Regarding the price in the form of an entrance ticket to Matahari Tourism Park, it is Rp. 60,000 for domestic and Rp. 150,000 for foreign countries. Meanwhile, place in the form of product marketing locations is focused on TWM locations. The focus of the marketing location for TWM products is in the Jabodetabek area at this time. Meanwhile, promotion is in the form of social media. Overall, all of these variables are included in the adaptation indicators
Comparison Study of the Actual Method and the Economic Order Quantity (EOQ) Method in Controlling Food Raw Materials Inventories at Royal Tulip Gunung Geulis Resort & Golf Sekti Rahardjo; Aditya Sugih Setiawan; M. Ridwan Permana; Syaiful Anwar
East Asian Journal of Multidisciplinary Research Vol. 2 No. 1 (2023): January 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i1.2301

Abstract

The aim of this study is to determine the effect of the Economic Order Quantity (EOQ) method in inventory control, in terms of inventory profitability and non-financial performance (production efficiency, timely delivery, product quality). The research is descriptive with a quantitative approach. This study calculates the optimal inventory raw materials of chicken, beef, and lamb. The EOQ is more optimal and efficient, showed by the ordering cost difference is Rp 702,000,-, the total storage cost difference is Rp 2,863,917, -, the difference between the total purchase cost is Rp 57,278,334, -, and the difference in the total cost of inventory is Rp. 3,565,917,-. By using the EOQ method, Royal Tulip can save a total cost of Rp 64,410,168,-.
PERSEPSI WISATAWAN MILENIAL TERHADAP DAYA TARIK WISATA TRIBECA PARK DI KAWASAN CENTRAL PARK JAKARTA Aditya Sugih Setiawan
Journal of Hospitality and Tourism Vol 1, No 1 (2022): Journal of Hospitality and Tourism
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.663 KB) | DOI: 10.30591/3553

Abstract

Tribeca Park sebagai salah satu ruang hijau favorit milenial di Jakarta. Adapun tujuan peneliti meneliti daya tarik wisata Tribeca Park yaitu untuk mengetahui persepsi wisatawan milenial terhadap obyek wisata Tribeca Park. Metode penelitian ini menggunakan pendekatan kuantitatif. Sementara itu sumber data berupa data primer dan data sekunder. Adapun teknik pengumpulan data menggunakan observasi, kuisioner serta studi literatur. Sementara itu jumlah sampel yang digunakan ditentukan menggunakan Rumus Slovin sebanyak 100 sampel.  metode teknik analisis data yang dipakai pada penelitian ini adalah teknik kuantitatif deskriptif. Persepsi wisatawan milenial terhadap daya tarik wisata Tribeca Park mengacu pada something to see dengan prosentase sebesar 84,9 %. Sementara itu something to buy dan something to do masing-masing dengan prosentase sebesar 81,7 % dan 84, 6%.
PERSEPSI WISATAWAN ZILENIAL TERHADAP DAYA TARIK WISATA JSKY FERRIS WHEEL JAKARTA Aditya Sugih Setiawan; Rima Pratiwi Batubara
Jurnal Industri Parawisata Vol 6, No 1 (2023): JULY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v6i1.1025

Abstract

Jsky Ferris Wheel merupakan salah satu daya tarik wisata dengan wahana kincir raksasa tertinggi yang sudah mendapatkan rekor dari Muri atau Museum Rekor Indonesia. Daya tarik wisata Jsky Ferris Wheel tersebut tentu saja menjadi incaran para wisatawan khususnya zilenial yang datang ke AEON mall jakarta Garden City. Adapun tujuan dari penelitian ini yaitu untuk mengetahui persepsi wisatawan zilenial terhadap Jsky Ferris Wheel di Jakarta. Metode penelitian yang digunakan yaitu dengan pendekatan kuantitatif. Selain itu teknik pengumpulan data menggunakan observasi, kuisioner serta studi literatur. Adapun jumlah sampel yang digunakan ditentukan dengan rumus slovin sebanyak 100 sampel. Sementara itu skala pengukuran penelitian yang digunakan dengan skala likert. Lain halnya terkait analisis data yang dipakai pada penelitian ini adalah teknik kuantitatif deskriptif. Persepsi wisatawan zilenial terhadap daya tarik wisata Jsky Ferris Wheel mengacu pada something to see dengan prosentase sebesar 90,1%. Sementara itu something to buy dan something to do masing-masing dengan prosentase sebesar 82,7 % dan 89,2%.
Efektivitas Komunikasi Museum Perjuangan sebagai Wisata Sejarah Terhadap Zilenial Aditya Sugih Setiawan; Gratia Wirata Laksmi
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 7 No 1 (2023): Santhet : Jurnal Sejarah, Pendidikan, dan Humaniora
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v7i1.2522

Abstract

The Perjuangan Museum was founded on November 10, 1957, to pass on the spirit and fighting spirit of the 45 values to future generations. However, tourist visits to the struggling museum are not as busy as other history museums in the city of Bogor, such as the Map Museum. Travelers especially zilenial. One of the current problems is that millennial tourists are indirectly less interested in visiting the Perjuangan Museum. This could be motivated by the lack of optimal communication from the Perjuangan Museum. The purpose of this study is to identify the elements of communication effectiveness from the Museum Perjuangan as historical tourism for the zilenial generation. This research was carried out at the Bogor City Perjuangan Museum. The research method uses descriptive qualitative. Meanwhile, data collection techniques refer to observation, in-depth interviews, and literature studies. The research variables using communication effectiveness can be seen from the elements of the communication process namely Credibility, Context, Content, Clarity, Continuity and Consistency, Channel, and Capability of the audience. Qualitative data analysis consists of three streams of activities that occur simultaneously, namely data reduction, data presentation, and drawing conclusions/verification. Referring to the results obtained related to the effectiveness of communication in the Perjuangan Museum. In the content element, the concern is that the historical information conveyed is not too long but more effective. As for the Channel element, what needs to be emphasized is that the scope of information through the media is expanded.
MANAJEMEN RISIKO DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA BISNIS TRAVEL (STUDI KASUS KALA TOUR) Aditya Sugih Setiawan; Rima Pratiwi Batubara; Wildan Rizky Rahadian
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 5 No. 1 (2026): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v5i1.8427

Abstract

Bisnis travel merupakan salah satu industri pariwisata yang rentan terhadap risiko dan ketidakpastian. Kala Tour memiliki beberapa paket wisata unggulan yang diminati pelanggan, seperti eksplorasi kampus, family gathering, live in, dan tourism explore camp. Namun, perkembangan digitalisasi serta meningkatnya ekspektasi pelanggan menyebabkan risiko pada industri travel semakin kompleks. Penelitian ini bertujuan untuk menganalisis manajemen risiko dalam meningkatkan kepercayaan pelanggan pada bisnis travel Kala Tour. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Adapun alat analisis manajemen risiko yang digunakan adalah risk assessment berbasis likelihood dan impact. Hasil penelitian menunjukkan bahwa risiko pasar pada R1 dan R2 berdampak pada transparansi informasi serta ketidakpastian harga paket wisata, sedangkan risiko operasional pada R12 dan R13 berdampak pada ketidaksesuaian pengalaman wisata dan munculnya pengalaman negatif pelanggan terhadap layanan travel. Oleh karena itu, diperlukan strategi mitigasi risiko yang tepat untuk menjaga kepercayaan pelanggan dan keberlanjutan bisnis.
PENILAIAN POTENSI EKOWISATA DI SITU TONJONG KABUPATEN BOGOR Aini Syarah; Aditya Sugih Setiawan; Rima Pratiwi Batubara
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.118

Abstract

Bogor Regency is one of the leading destinations in the West Java region. Bogor Regency has beauty that is famous for its culture and biodiversity. This is a valuable resource for this region for the growth of the welfare of its people. The diverse tourism potential includes natural, gastronomic and artifact tourism potential as well as special interest tourism. There are natural tourism potentials in Bogor district that can be developed, such as the Mount Pancar pine forest, Cilember Waterfall, Bodogol Javanese eagle rookery, Gunung Mas tea plantation and Situ Tonjong. The research method used is qualitative research. Data collection techniques were carried out using observation, in-depth interviews as well as potential assessments and literature studies. The variables used in this ecotourism potential assessment research refer to natural phenomena, flora, fauna and green open spaces. The results of identifying ecotourism potential in the Situ Tonjong area are in the form of natural phenomena, namely situ. Meanwhile, in the flora there is ecotourism potential in the form of mahogany trees, teak trees, coconut trees, jackfruit trees, petai trees and water hyacinth. In contrast, the ecotourism potential of the existing fauna consists of goldfish, tilapia fish, tilapia fish and gourami fish. The final ecotourism potential in the Situ Tonjong area is in the form of a green open space area.
ANALISIS FITUR DASAR RESOR TERHADAP KEPUASAN PENGUNJUNG DI BUMI KATULAMPA RESORT KABUPATEN BOGOR: Analysis Of Basic Resort Features On Visitor Satisfaction At Bumi Katulampa Resort, Bogor District Rima Pratiwi Batubara; Rini Untari; Saleha; Aditya Sugih Setiawan
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.138

Abstract

The research was conducted to determine the basic resort feature components at Bumi Katulampa Resort & Convention. The results of the research can be used by managers as a management plan in the future so that aspects that become improvements for managers in managing their resorts are known. This research is qualitative in nature with the sample being resort users. Data were analyzed using qualitative descriptive analysis. The results of the study, namely on the nuances of the resort, it is known that the resort has serenity, changes in lifestyle, and opportunities for relaxation. The accuracy of the information is very clear. The condition of the property has a concept on the unification of nature and local culture. Property facilities are considered to have no significant use of technology. Geographical location is on the outskirts of the city. The resort's reputation is good for its authentic portrayal of nature and local culture. Recreation services in the form of indoor and outdoor recreation. Resorts tend to provide recreational value. Food and beverage service is carried out in a buffet service. The results of the analysis of basic resort features can be used as a reference for tourism managers in planning the budget for fulfilling tourism products so that it is hoped that the products offered are in accordance with the needs and desires of tourists without having to eliminate the image of the manager that they want to create