Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Warmadewa Economic Development Journal (WEDJ)
Kadek Novita Maharani Dewi
Fakultas Ekonomi Universitas Warmadewa
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Layanan dan Citra Perusahaan terhadap Loyalitas Nasabah pada PT. BPR Sari Jaya Sedana di Klungkung Kadek Novita Maharani Dewi; A.A. Ketut Jayawarsa; A.A. Sri Purnami
Warmadewa Economic Development Journal (WEDJ) Vol. 2 No. 1 (2019): Warmadewa Economic Development Journal
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.2.1.1150.18-30

Abstract

The aims of this research is to know the influence of the quality of service and customer loyalty towards the company's image simultaneously and partial on BPR Sari Jaya Sedana. Samples become the object of the research is the customer on BPR PT Sari Jaya Sedana. The analysis of the data used is test validity and reliability, test the assumptions of classical linear regression method, and multiple. The results showed that the simultaneous service quality and corporate image of the positive effect significantly to customer loyalty. Then partially also the service quality and corporate image of the positive effect significantly to customer loyalty.
Co-Authors A.A. Sri Purnami Jayawarsa, A.A. Ketut