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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Muhammad Faisal Yul Zamrudi
Universitas Islam Sultan Agung
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Social Media Marketing Strategies In The Global Halal Industry Muhammad Faisal Yul Zamrudi; Bae Il-Hyun
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 1 (2022): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i1.209

Abstract

The global halal market has evolved tremendously over the years owing to increased demand for their goods, technology, and use of digital mediums. The current research has been conducted to evaluate the impact of social media strategies across the global halal industry. For this purpose, qualitative data collection via secondary research through systematic review via Prisma analysis has been undertaken. The research findings highlight the importance of social media marketing strategies in increasing customer engagement, competencies, growth, and competitive advantage. It also speaks of challenges of such strategies which need to be overcome for ensuring sustainable business operations.
Islamic Banks and Its Role in Reducing Poverty Pungky Lela Saputri; Muhammad Faisal Yul Zamrudi
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 6 No 1 (2023): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v6i1.3772

Abstract

This study aims to analyze the effect of financing disbursed by Islamic banks on reducing the poverty rate in Indonesia. This study used timeseries data tested using multiple linear regression analysis. Sharia bank financing data was obtained from Sharia Banking Statistics by the Financial Services Authority and poverty data in Indonesia obtained from BPS was used in this study. The results showed that murabahah has an effect on reducing the poverty rate, while the greater distribution of mudharabah financing has an impact on increasing poverty, and the existence of musyarakah financing has no effect on poverty in Indonesia at all.
Co-Authors Bae Il-Hyun Pungky Lela Saputri