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Nur Alifah
Institut Pendidikan dan Bahasa (IPB) Invada Cirebon, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance

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Kontribusi Digitalisasi Bisnis Dalam Menyokong Pemulihan Ekonomi dan Mengurangi Tingkat Pengangguran di Indonesia Agus Rohmat Hidayat; Nur Alifah; Agis Ahmad Rodiansjah
Syntax Idea 1259-1269
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i9.2559

Abstract

This study analyzes the factors affecting the unemployment rate in Indonesia by focusing on three important aspects: global description, the role of the government in reducing unemployment, and the role of e-commerce or business digitalization in minimizing unemployment. The results of the analysis show the complexity and variety of factors affecting unemployment, including the significant impact of the COVID-19 pandemic on the economy and labor market. The role of government in formulating economic policies, workforce training, and social protection has major implications in reducing unemployment. In addition, technology and business digitalization through e-commerce also make a positive contribution in creating new jobs and independent job opportunities. However, to achieve a sustainable reduction in unemployment, an integrated approach is needed that considers economic dynamics, cooperation between different sectors, and adaptation to continuous changes in society.
Strategi Manajemen Pemasaran Pendidikan Menggunakan Platform Media Sosial Agus Hidayat; Nur Alifah; Agis Ahmad Rodiansjah
Cakrawala Repositori IMWI Vol. 7 No. 4 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i4.713

Abstract

Penelitian ini mengeksplorasi strategi manajemen pemasaran pendidikan menggunakan platform media sosial dalam konteks lembaga pendidikan non-profit di Yogyakarta. Dengan pendekatan deskriptif kualitatif, penelitian ini mengidentifikasi efektivitas penggunaan Facebook, Instagram, dan YouTube dalam meningkatkan visibilitas dan daya tarik lembaga pendidikan. Temuan penelitian menunjukkan bahwa strategi pemasaran berbasis media sosial yang terstruktur dapat meningkatkan engagement dan minat calon siswa. Namun, tantangan seperti kebutuhan konten yang konsisten dan evaluasi real-time perlu diatasi. Implikasi penelitian mencakup panduan kebijakan pendidikan, peningkatan manajemen pendidikan, dan partisipasi aktif komunitas pendidikan melalui media sosial.
Co-Authors Agis Ahmad Rodiansjah Agus Rohmat Hidayat