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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Lisfiana Lisfiana
IAIN Pekalongan
Economics, Econometrics & Finance

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EKSISTENSI PASAR TRADISIONAL COMAL PADA ERA DISRUPSI 4.0 Anbar Naurah Firdaus; Lisfiana Lisfiana; Meilita Utami
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 2 (2022): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaem.v2i2.69

Abstract

This study aims to examine the existence of the commercial market in the era of the industrial revolution 4.0, the research method uses qualitative field research. while in-depth interviews and library sources were used to obtain data. The research findings reveal that the awareness of traders is still low to develop their business and occupy a predetermined base place, as well as the low awareness of traders to pay user fees, and there are still markets whose activities are only on market days. While the trade development model strategy that can be done so that the comal traditional market is able to compete in the era of disruption 4.0 is by applying a price strategy, place or location strategy, promotion strategy, HR strategy, and process strategy, but Comal Market is still not optimal in making changes to innovation. facing the Industrial Revolution 4.0.  
Co-Authors Anbar Naurah Firdaus Meilita Utami