Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Rahmawati Rahmawati
IAIN Surakarta
Religion Arts Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI MEDIA RELATIONS PDAM SURAKARTA DALAM UPAYA MEMPERTAHANKAN CITRA PERUSAHAAN Rahmawati Rahmawati; Rhesa Zuhriya Pratiwi
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 3, No 01 (2019): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v3i1.1638

Abstract

One of the functions of media relation for a company is to craft good image and reputation of the company in the public’s eye. Related to such function, the aim of this research is to explain the function of the media relation of the PDAM Surakarta to maintain the good image of the company. This research apllies descriptive-qualitative technique of analysis and collects data through observations, indepth interviews, and documentations. Findings of this research are: (1) PDAM Surakarta manages both internal and external relations by using media to provide informations about the company; (2) creating media relations through press release, media visits, and press tour, and (3) expanding its’ networks by cooperating with mass media such as Solopos, RRI, RIA RM, TA TV, and Metta FM.Keywords: Company image, media relations, PDAM Surakarta
Co-Authors Rhesa Zuhriya Pratiwi