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All Journal Journal of Management and Business Journal of Management and Social Sciences
Amalia Munajah Nasution
Universitas Islam Negeri Sumatera Utara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Upaya PT Pos Indonesia Dalam Melakukan Inovasi Layanan Di Era Revolusi Industri 4.0 Amalia Munajah Nasution; Nuri Aslami
ManBiz: Journal of Management and Business Vol 1 No 2 (2022): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.917 KB) | DOI: 10.47467/manbiz.v1i2.1729

Abstract

This study aims to describe the changes that occurred in PT Pos Indonesia in the era of the industrial revolution 4.0. Along with the development of the era in the era of the industrial revolution 4.0, an era where technology takes on the role of almost all activities of human life. This study used descriptive qualitative method. For this reason, PT Pos Indonesia launched a new service to consumers, namely the Pospay service. The data collection technique is through literature study. The results of the research are the strategies/efforts used to face obstacles as well as rejection and follow the developments of the era of the industrial revolution 4.0 by innovating digital transformation which with one application can be used for convenience in various activities. Keywords: Change, Rejection, Innovation
PERAN MANAJEMEN PEMASARAN GLOBAL DALAM MENINGKATKAN KEPUASAN KONSUMEN Suhairi Suhairi; Dian Irmawani; Mira Nur Aisah; Sonia Purba; Amalia Munajah Nasution
Jurnal of Management and Social Sciences Vol. 1 No. 1 (2023): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i1.72

Abstract

The contemporary era of globalization has connected everything. Thus, it is impossible to understand many economic, political and cultural relations from a single perspective. Almost all over the world, globalization has changed the way people live, work and consume. Thus the phenomenon of modernization was born, modernization is a process in which society becomes increasingly dependent on technology. In the world of business, technology is one of the most important things in marketing to the public, especially global marketing. So this research aims to see how the role of global marketing management in increasing consumer satisfaction, especially in Indonesia.
Co-Authors Dian Irmawani Mira Nur Aisah Nuri Aslami Sonia Purba