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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ekonomi Bisnis Digital
Syahyunan Syahyunan
Universitas Harapan Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Analisis Pengaruh Kualitas Layanan terhadap Kepuasan Konsumen pada PT. Asuransi Jasa Indonesia Cabang Medan Irianif Sani; Saskia Saskia; Syahyunan Syahyunan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.580

Abstract

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh dan signifikansi kualitas layanan yang meliputi tangible, reliability, responsiveness, assurance dan empathy terhadap kepuasan konsumen pada PT. Asuransi Jasa Indonesia cabang Medan. Penelitian ini mengunakan metode penelitian kuantitatif dengan data populasi sebanyak 29.469 polis/konsumen dari Tahun 2015-2019 yang berasal dari agen, broker dan perorangan (umum). Teknik pengumpulan data yang dilakukan adalah dengan cara menyusun daftar pertanyaan sesuai dengan variabel dan indikator masalah yang diteliti kemudian disebarkan kepada responden agen dan broker sebanyak 394 responden. Hasil penelitian ini diperoleh nilai signifikansi kualitas layanan tagible sebesar 0.602, kualitas layanan reliability sebesar 0,564, kualitas layanan responsiveness sebesar 0,352, kualitas layanan assurance sebesar 0,756 dan nilai signifikansi kualitas layanan empathy dengan nilai t tabel sebesar –0,232 dan nilai signifikansi sebesar 0,819. Kualitas layanan tangible, reliability, responsiveness, assurance berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan kualitas layanan empathy berpengaruh negatif dan signifikan terhadap kepuasan konsumen. Hasil nilai R Square adalah 0,785, sehingga besarnya pengaruh variabel kualitas layanan terhadap kepuasan konsumen adalah 78,5% sedangkan sisanya 21,5% dipengaruhi oleh variabel lain di luar penelitian.
Pengaruh DER, CR dan PBV Terhadap Harga Saham Dengan Kebijakan Dividen Sebagai Variabel Intervening Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Tahun 2016 – 2020 Ulfi Zuslaini; Syahyunan Syahyunan; Zuwina Miraza
Jurnal Ekonomi Bisnis Digital Vol 1 No 3 (2022): Research Article Volume 1 Issue 3 Nopember 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i3.127

Abstract

This study aims to determine the effect of Debt to Equity Ratio (DER), Current Ratio (CR), and Price to Book Value (PBV) on stock prices with dividend policy as an intervening variable listed on the Indonesia Stock Exchange (IDX). This research is a causal associative study and the type of data used is quantitative data. The population of this study is manufacturing companies in the consumer goods industry sector for the 2016-2020 period, which amounted to 68 companies. The sample in this study totaled 21 companies. The data used is secondary data in the form of annual reports and company financial statements that have been audited on the Indonesia Stock Exchange during the 2016-2020 period. Data that is ready to be processed will be carried out statistical testing using the SmartPLS program. The results of this study show that the Debt to Equity ratio (DER) has a positive and insignificant effect on dividend yield, Current Ratio (CR) has a positive and insignificant effect on dividend yield, Price to Book Value (PBV) has a positive and insignificant effect on dividend yield, Debt to Equity ratio (DER) has a negative and significant effect on stock price, Debt to Equity ratio (DER) has a negative and significant effect on stock prices, Price to Book Value (PBV) has a positive and insignificant effect on stock prices, dividend yield has a negative and insignificant effect on stock prices, and dividend yield are unable to mediate the effect of Debt to Equity ratio (DER), Current Ratio (CR), and Price to Book Value (PBV) on stock prices.
Co-Authors Irianif Sani Saskia Ulfi Zuslaini Zuwina Miraza