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This Author published in this journals
All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) UPI YPTK Journal of Business and Economics Journal of Business Studies and Management Review
Enny Sestriyenti
AMIK Depati Parbo Kerinci
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Sumber dan Penggunaan Modal Kerja Pada Dodol Kentang Putri Pancuran Tujuh Lubuk Nagodang Kerinci Periode 2017 – 2019 Enny Sestriyenti; Fatma Ariani; Nike Apriyanti; Mutia Seplinda
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.636

Abstract

Modal kerja merupakan unsur yang sangat penting bagi perusahaan karena tanpa modal kerja yang cukup, aktivitas operasional suatu perusahaan tidak dapat dilangsungkan. Untuk dapat menjaga kelangsungan hidup perusahaan dan untuk mampu bersaing dengan perusahaan yang lainnya, perusahaan harus dapat mengelola seluruh kekayaan, kewajiban, dan modal yang dimiliki semaksimal mungkin. Analisis sumber dan penggunaan modal kerja dan rasio likuiditas (current ratio) sering digunakan sebagai indikator untuk menilai efektivitas dan efisiensi modal kerja suatu perusahaan, dan mengukur kemampuannya dalam melunasi seluruh kewajiban jangka pendeknya. Usaha Dodol Kentang Putri Pancuran Tujuh Lubuk Nagodang Kerinci yang bergerak pada pengolahan dodol Kentang. Dari hasil penelitian dan pembahasan, dilihat bahwa perkembangan modal kerja bersih yang dimiliki oleh Dodol Kentang Putri Pancuran Tujuh Lubuk Nagodang Kerinci pada tahun 2017-2019 adalah berfluktuasi.
THE IMPACT OF COVID-19 PANDEMIC ON POVERTY IN JAMBI PROVINCE Vivi Herlina; Enny Sestriyenti
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.471 KB) | DOI: 10.22437/jbsmr.v6i1.19705

Abstract

This study examined the impact of the COVID-19 pandemic on poverty in Jambi Province. The independent variables were the human development index, unemployment rate, population, GDRP, and Covid19. This paper used panel data from the Central Bureau of Statistics Republic of Indonesia, as the cross-section data are all regencies in Jambi Province for 2017 and 2020. The first step was an appropriate model selection and analyzed by F-test, t-test, and determinant coefficient. Results from the analysis show that the best model is the random effect. The F-test stated that all of the independent variables affect the poverty percentage simultaneously. Meanwhile, the t-test found that only the human development index variable has a significant effect.
The Influence of Product Quality, Price and Digital Marketing on Purchase Intention Batik Products in Sungai Penuh City Fatma Ariani; Enny Sestriyenti; Engla Desnim Silvia; Rina Susanti
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.239

Abstract

The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially those in the Sungai Penuh City area. Data analysis consisted of descriptive, classical assumption, and multiple regression tests. Hypothesis testing consists of F test and t test. The study results show that only the product quality and price variables significantly and positively affect purchase intention. In contrast, the digital marketing variables have an effect. However, they are not significant; simultaneously, the product quality, price and digital marketing variables positively and significantly affect purchase intention.
Co-Authors Engla Desnim Silvia Fatma Ariani Mutia Seplinda Nike Apriyanti Rina Susanti Vivi Herlina