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All Journal Unram Journal of Community Service (UJCS) International Journal of Management Research and Economics
Tri Mei Elita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Pariwisata dengan Mendorong Ekonomi Kreatif Melalui Festival Balap Sampan Mini dan Inovasi Produk UKM Desa Paremas Muhammad Ridwan Rafsanjani; Yulia Rahmah; Jazera Alfani; Erich Efendi Mahesa; Alamsyah Mustika Wardani; Imam Rustandi; Cok Istri Wulandari; Abdul Jihad; Muzalli Andrean; Ilham Kurniawan; Nurkomalasari Nurkomalasari; Tri Mei Elita; Anggia Muawwadatul Audini; Putri Martina Lianti; Saprizal Hadisaputra
Unram Journal of Community Service Vol. 2 No. 4 (2021): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.165 KB) | DOI: 10.29303/ujcs.v2i4.55

Abstract

Paremas Village is one of the villages located in Jerowaru District, East Lombok Regency, West Nusa Tenggara Province. This village has a lot of potential for natural wealth and local cultural wisdom, but Paremas Village is still not widely known by the wider community. The tourism arrangement that is still lacking makes tourism in Paremas Village fairly unfeasible. Therefore, the purpose of the New Normal Era Thematic Community Service Program at the University of Mataram for the July-August 2021 period is to develop tourism in Paremas Village by developing tourism by encouraging the Creative Economy Industry through the Festival Balap Sampan Mini Desa Paremas and product innovation of Kerupuk Cangkang Kepiting. The methods used are survey, observation, practice, documentation, and promotion. The results obtained are the re-emergence of the community's spirit to preserve traditions and increase community creativity in producing sampan mini and innovate by adding variants of Kerupuk Cangkang Kepiting. By encouraging the development of the creative economy industry in Paremas Village, it is hoped that it can encourage the community to be more productive with every potential they have and improve the welfare of the community
Pengaruh Harga dan Kelengkapan Produk terhadap Keputusan Pembelian pada Aplikasi Shopee di Kota Mataram Tri Mei Elita
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1744

Abstract

This study aims to determine the variables that influence the purchasing decisions of Shopee application users. The variables are price and product completeness. The sample in this study was obtained using purposive sampling method in the city of Mataram who had made a purchase at Shopee. Based on the selection that has been made, 65 respondents were taken to be the sample in this study. The data collection method used in this study was a questionnaire. The analysis used includes data instrument test, validity test, multiple linear regression analysis, classical assumption test (multicollinearity test, normality test, heteroscedasticity test), and hypothesis testing (t test) from the analysis it is concluded that price has a significant effect on purchasing decisions and product completeness does not have a significant effect on purchasing decisions.
Co-Authors Abdul Jihad Alamsyah Mustika Wardani Anggia Muawwadatul Audini Cok Istri Wulandari Erich Efendi Mahesa Ilham Kurniawan Imam Rustandi Jazera Alfani Muhammad Ridwan Rafsanjani Muzalli Andrean Nurkomalasari Nurkomalasari Putri Martina Lianti Saprizal Hadisaputra Yulia Rahmah