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Pembuatan Plang Denah Lokasi, Petunjuk, dan POI sebagai Icon Promosi Desa Wisata Pulau Mubut Darat Jhon Hericson Purba; Adlian Jefiza; Satria Bayu Aji; Muhammad Zainuddin Lubis; Wenang Anurogo; Tian Havwini; Nurul Fadilah
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 4 No 1 (2022): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v4i1.3593

Abstract

Abstract—The natural charm of the small islands in Kepulauan Riau can definitely spoil visitors’ eyes and attract their attention to visit these islands. Pulau Mubut Darat, which is located in Sembulang, Batam, Riau Islands, has become one of several choices of beach tourism areas. However, in the management of tourist sites, the community and managers in particular have not been able to implement ideas and supporting facilities to satisfy the tourists who come to visit so the tourist area of ​​the island of Mubut Darat began to lose competitiveness with other areas. The observation results of the Politeknik Negeri Batam community service team found several ideas that could help improve promotion and tourist attraction on Mubut Darat. One of them is by making a location plan or POI information sign in the Mubut Darat area. The method of making this sign begins with taking pictures of the entire Mubut Darat island. Then, the location points of each building and the facilities available in each area will be mapped and labeled. With the information signpost of the location plan or POI, tourists will get complete information about Mubut Darat. The location plan or POI information sign is expected to be part of the tourist photo icon on Mubut Darat which can promote and attract of tourists to come.
VIDEO ADVERTORIAL EKSOTIS KEPRI DI BATAM TELEVISI “DESTINASI WISATA PATUNG SERIBU WAJAH TANJUNGPINANG” MENGGUNAKAN METODE EPIC MODEL Adi Baitul Yusri Arif; Satria Bayu Aji
JOURNAL OF APPLIED MULTIMEDIA AND NETWORKING Vol 7 No 2 (2023): Journal of Applied Multimedia and Networking
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jamn.v7i2.6054

Abstract

The progress of society demands continuous human growth in various fields. Video is one of the media currently favored by the general public. Video advertorial is a form of advertisement that subtly persuades viewers through editorial language. Riau Islands have many unique and beautiful tourist destinations, one of which is the Thousand Faces Statue Tourism in Tanjungpinang, which is still relatively less visited by the broader public. The Thousand Faces Statue Tourism features hundreds of statues that showcase different appearances and personalities. The good and bad traits of humans can be reflected through the facial expressions carved on the statues. The stages of planning a video advertorial consist of pre-production, production, and post-production stages. The output of this design is a video advertorial of Thousand Faces Statue Tourism, which will be broadcasted on the Exotic Kepri program on Batam TV. The data collection method in this design uses a combination of qualitative and quantitative methods. Qualitative methods include observation and interviews, while quantitative methods involve surveys in the form of questionnaires. Data analysis involves the Epic Model analysis (Empathy, Persuasion, Impact, Communication) and the survey results.