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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Kepada Masyarakat
Mario Dhava Ferdyansyah
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pengembangan UMKM Jamu Dusun Sumberdadi,Jombang Melalui Re-Branding Identitas Logo Njampi Mario Dhava Ferdyansyah; Panji Bagus Ramadhan; Dynda Tri Widyastuti; Nur Lathifa Meida; Moch. Rizky Ramadhan; Kusuma Wardhani M; Eka Restu Justitian
KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Juni
Publisher : KARYA UNGGUL - Jurnal Pengabdian Kepada Masyarakat

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Abstract

This article discusses the redesign of the branding design from Njampi. The function of re-branding is for the formation of product identity and characteristics. Due to the increasing competition between competitors. Njampi is a brand name for UMKM products in Sumberdadi Hamlet, Jombang which is engaged in the beverage sector. Njampi produces a variety of healthy herbal drinks such as tiger collar, betel nut, turmeric tamarind, kencur rice. Njampi already had a logo before but it didn't contain the character that matched the product, so with that, the logo was re-branded according to the character that represented the beverage product. Based on the analysis of the literature study, the logo uses the concept of color, typography and composition that gives a professional impression according to the characteristics of the product.
Faktor Fundamental Terhadap Nilai Perusahaan Sektor Infrastruktur, Utilitas, Dan Transportasi Mario Dhava Ferdyansyah; Rahman Amrullah Suwaidi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2541

Abstract

Riset ini bertujuan agar mengetahui dampak secara signifikansi profitabilitas, leverage, dan rasio aktivitas terhadap nilai perusahaan. Riset ini dilakukan pada perusahaan infrastruktur, utilitas, dan transportasi yang terdaftar pada Bursa Efek Indonesia (BEI) periode 2019-2021. Jumlah sampel penelitian ini adalah 50 perusahaan dengan metode purposive sampling yakni populasi diambil sebagai sampel dengan persyaratan tertentu.  Pengumpulan data dilakukan dengan teknik dokumentasi, dimana teknik tersebut adalah salah satu metode pengumpulan data dengan melihat,analisis dan mengkaji dokumen laporan keuangan tahunan yang tertera pada website www.idx .co.id. Berdasarkan hasil analisa ditemukan bahwa profitabilitas, rasio aktivitas berpengaruh positif relevan terhadap nilai perusahaan, untuk leverage berpengaruh negatif relevan terhadap nilai perusahaan.
Co-Authors Dynda Tri Widyastuti Eka Restu Justitian Kusuma Wardhani M Moch. Rizky Ramadhan Nur Lathifa Meida Panji Bagus Ramadhan Rahman Amrullah Suwaidi