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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Inovasi Komunikasi
Nurfitriana Novitasari Iskandar
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Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Bisnis dalam Perspektif Islam di Rumah Sakit Muhammadiyah Bandung (Studi Pada Divisi Bimbingan Rohani Rumah Sakit Muhammadiyah Bandung Dalam Peningkatan Kualitas Pelayanan Pasien) Nurfitriana Novitasari Iskandar
JIKE: Jurnal Ilmu Komunikasi Efek Vol 1 No 2 (2018): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v1i2.154

Abstract

Communication is one of the dimensions that affect the quality of services by providing information to customers. The hospital also needs to improve the quality of service in terms of communication. This research aimed to to describe and analyze business communication in Islamic perspective (study on the spiritual guidance division of Rumah Sakit Muhammadiyah Bandung in improving services quality). This research is descriptive qualitative research. This research collects data through interview, observation, and literature study. The results of this study indicate that one of the forms of communication is communication in spiritual guidance activities as commitment of Rumah Sakit Muhammadiyah Bandung as an Islamic hospital. And as a strategy for improving hospital services in Rumah Sakit Muhammadiyah Bndung Keywords: Public Relations, Corporate Social Responsibility, Corporate Image.
Pengaruh Corporate Social Responsibility (CSR) PT. Lintas Marga Sedaya terhadap Pembentukan Citra Perusahaan pada Masyarakat sekitar Tol Cipali Nurfitriana Novitasari Iskandar
Jurnal Inovasi Komunikasi Volume 2, No. 2, September 2024, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v2i2.4613

Abstract

Corporate image is how the public perceives external communication efforts through an organisation that functions as a public response to the activities carried out by the company. This study aims to explain and analyse the influence of PT. Lintas Marga Sedaya's corporate social responsibility (CSR) on the formation of corporate image among the community surrounding the Cipali Toll Road. This study is an explanatory survey. The variables in this study are Environmental Protection (X1), Charity Work (X2), Urban Development (X3), Investment in Local Businesses (X4), Employee-Oriented Projects (X5), Knowledge (Z1), Perception (Z2), Motive (Z3), and Emotion (Z4) simultaneously have a significant effect on Corporate Image (Y), with the population being the community living around the Cipali toll road and the sampling technique being cluster random sampling. The analysis technique used is path analysis. The results of this study show that 1) investment in local businesses (X4) and employee-oriented projects (X5) have a significant effect on company image (Y). 2) Environmental protection (X1), charity work (X2), and urban development (X3) do not have a significant effect on company image (Y). 3) Environmental protection (X1), charitable work (X2), urban development (X3), investment in local businesses (X4), employee-oriented projects (X5), knowledge (Z1), perception (Z2), motive (Z3), and emotion (Z4) simultaneously have a significant effect on company image.
ANALISIS VISUAL PERSONAL BRANDING DEDI SUPANDHI PENJABAT BUPATI MAJALENGKA DI INSTAGRAM Teddy Maulana Hidayat Sudirman; Nurfitriana Novitasari Iskandar
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/9g4mb052

Abstract

Penelitian ini bertujuan untuk menganalisis strategi visual personal branding yang dilakukan oleh Dedi Supandhi sebagai Penjabat Bupati Majalengka melalui postingan di akun Instagram resminya, @dedisupandhi. Di era digital, media sosial menjadi medium penting dalam membentuk citra pemimpin publik. Instagram, sebagai platform visual, memungkinkan pemimpin menyampaikan pesan, membangun kedekatan dengan masyarakat, serta memperkuat legitimasi melalui konten visual yang menarik dan konsisten. Penelitian ini menggunakan metode analisis isi berdasarkan pendekatan teori Kimberly A. Neuendorf. Unit analisis terdiri dari seluruh unggahan visual pada akun @dedisupandhi selama periode Agustus hingga Desember 2024. Hasil penelitian menunjukkan bahwa Dedi Supandhi menampilkan dirinya sebagai pemimpin yang aktif, responsif, dan dekat dengan masyarakat melalui variasi konten seperti kegiatan resmi pemerintahan, interaksi sosial, serta momen personal. Tingginya keterlibatan pengguna pada beberapa unggahan menunjukkan keberhasilan dalam membangun citra positif dan menjalin hubungan emosional dengan audiens. Strategi konten yang memadukan elemen informatif dan human interest terbukti efektif dalam meningkatkan engagement serta memperkuat personal branding. Temuan ini menunjukkan pentingnya pemanfaatan media sosial sebagai alat strategis komunikasi politik dan personal branding pemimpin daerah di era digital.
Co-Authors Teddy Maulana Hidayat Sudirman