Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Dan Media
Dion Eriend
Universitas Dharma Andalas
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Social Engagement Dalam URC (UMKM Review Contest) Sebagai Bentuk Komunikasi Pemasaran Pada UMKM Kota Padang Panjang Qolbi Binuri Hidayattika; Dion Eriend
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 1 No. 3 (2021): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v1i3.56

Abstract

This study aims to determine the application of Social Engagement in URC as a form of marketing communication in MSMEs in Padang Panjang City. To describe this research, it uses the Social Engagement theory by Bassuk, Grass and Berkman. In this theory, there are three components in Social Engagement, namely, social networks, social activities and social media. This study uses qualitative methods with data collection techniques using observation, interviews, and documentation. And using purposive sampling technique by determining certain criteria informants that support the research objectives. Informants who meet these criteria are the chairman and active members of the URC community as people who implement Social Engagement in their activities, and MSME activists who take part in URC activities. URC chooses Instagram and Facebook social media in carrying out its goals, because they are considered social media that are often used among people in various circles. The results of this study indicate that the application of Social Engagement that has been implemented is quite good and balanced. However, the obstacle found is that there are still many activists or MSMEs managed by people who are not competent and flexible in using social media. This is due to the age factor, not from the MSME activists themselves who refuse promotions through digital marketing. Of course, this is an inhibiting factor in URC carrying out its objectives.
Analisis Proses Komunikasi Pemerintah Nagari Dalam Menyampaikan Informasi Kepada Masyarakat Di Nagari Alahan Nan Tigo, Dharmasraya Yesi Sumarni; Dion Eriend
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.996

Abstract

The Nagari government communication process is a rule that is conveyed regarding the stages of conveying information to the public. Information is a collection of data or messages that have been processed to obtain knowledge that is more useful for achieving a goal. The target of an information about the village of Alahan Nan Tigo is the Nagari community. In the process of conveying information, those who are responsible for conveying information are the nagari secretary and the jorong head who are conveyed directly by gathering the community in one place and through the media such as being contacted by telephone. besides that the communication process in conveying information also utilizes social media Facebook and Instagram nagari which are managed by the nagari treasurer. The research method used in this study is qualitative with a descriptive approach and uses Joseph Devito's theory. The results of this study are that the communication process in conveying information is carried out in stages which will be directly coordinated by the nagari secretary to the jorong head who is then responsible for conveying information to the community, this coordination is carried out directly at the wali nagari office and also through the nagari government group. In addition, in conveying information, social media is also used, namely Facebook and Instagram Nagari.
Co-Authors Qolbi Binuri Hidayattika Yesi Sumarni