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Muchamad Yuliyanto

Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Author-ID : 425263

Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Articles

7. AMPLIFIKASI MEDIA TERIIADAP AKTIVITAS POLITIK DAN PERBURUHAN. Yuliyanto, Muchamad
FORUM Vol 36, No 2 (2008) : Pilkada dan Demokratisasi di Daerah
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Mass media as an instrument that has power to reality construction or deconstruction its, such as news paper eksposes about political activity since reformation era in Indonesia. The ability of media to frame political action or government policy indicates media as strategic subject in every political dynamics since election campaigne, making branded figure untul formatting public opinion. Besides that, recently media starts attention about labour movement in regional or local area. Media always ekspose about labour indicate its trend to support them as a part of economical dynamic in Indonesia. Media role as facilitator to agreement making together, labour-government-enterpreneur about UMK or UMR. So, media become public space in social transition to meet some aspects who has influence in their around.

Dinamika Kampanye Politik Dalam Demokrasi Elektoral (Studi Deskriptif - Analitis Kampanye Pemilukada Serentak 2018 di Propinsi Jawa Tengah) Yuliyanto, Muchamad
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 2 (2018): December 2018
Publisher : Master of Communication Science Program, Universitas Diponegoro

Political campaigne is tools to persuad constituen in the general election, because campaigne is the part of political activity in practical of democracy. In the political campaigne so politician sends ideas, mission and planning program that is realized when he lead in government. In facts, campaigne needs the medium help sending programmes and ideas to public. In general election of governour in central of Java so there are any kinds of campaigne in general election; (1) direct campaigne who politician constructs direct communication with constituen, example; public communication in the room, dialog to public. (2) campaigne by mainstream media, when politician sends ideas and missin via mainstream media: newspaper, radio, TV and outdoor media as advertising by baliho, calender, or videotron in public spaces. (3) campaigne using social media, since 2014 until now many politician used its to construct political communication, because in the social media participants can dialog to discuss about ideas and programme from politician. Besides that, in political campaigne there are determinant factor of success to influence constituen who that contents of political messages send to constituen. Whe contents from political messages in campaigne give to public expectation with logic and realistic so politician get easily public supporting that to oriented personal choice in general election.

STRATEGI KOMUNIKASI KEMENTERIAN KOMUNIKASI DAN INFORMATIKA DALAM KAMPANYE NASIONAL PENURUNAN PREVALENSI STUTNING Mulyadi, Ahmad; Naryoso, Agus; Yuliyanto, Muchamad; Surayya Ulfa, Nurist
Interaksi Online Vol 10, No 2: April 2022
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Stunting is a condition of growth failure in children due to chronic malnutrition and repeated infections in the First 1000 Days of Life (HPK). One of the causes of the high prevalence of stunting in Indonesia is due to public awareness and ignorance about stunting. The government through the Ministry of Communications and Informatics has developed a campaign communication strategy to achieve the target of reducing stunting prevalence to reach 14% in 2024. This study aims to describe and analyze the communication strategy of the national campaign to reduce stunting prevalence carried out by the Ministry of Communications and Informatics. This research uses a qualitative descriptive approach with a case study method. Data collection techniques were carried out through in-depth interviews, documentation, and observation. The concepts used are the concept of PR Campaign Planning, Public Information Model, and Multi Step Flow Communication Model. The results showed that the communication strategy of the Ministry of Communications and Informatics in the stunting campaign has gone through stages that are in accordance with the concept of PR campaign planning, starting from situation analysis, setting goals, public, messages, strategies and tactics, time scale and resources, as well as evaluation and review. The purpose of the stunting campaign is to increase public awareness and understanding of stunting. For this reason, the Ministry of Communications and Informatics disseminates information that is informative, educative, and persuasive through multi-channel communication (mass media, outdoor media, online media, social media, and direct media) with a focus on targeting young women and mothers of productive age. The implementation of the campaign is carried out under the coordinator of the Sub-directorate of Health Information and Communication by involving a third party to execute the program. The evaluation was carried out to see the campaign's achievements related to the reach and understanding of the community. As well as a review carried out to identify strategic changes that need to be made for the following year's campaign

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