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All Journal JIEMS (Journal of Industrial Engineering and Management Systems)
Esti Dwi Rinawiyanti
Program Studi Teknik Industri, Universitas Surabaya
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Studi Segmentasi Berorientasikan Psikografis dan Behavioral pada Konsumen Fitness Center di Surabaya Esti Dwi Rinawiyanti; Rosita Meitha; Jeremia Januar Pratama Putra
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 7, No 1 (2014): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v7i1.107

Abstract

Terdapat beberapa fitness center di Surabaya yang membuat persaingan bisnis fitness center bertambah ketat. Oleh sebab itu fitness center harus mempunyai perbedaan dan keunggulan, yang membuatnya berbeda dari yang lain. Untuk bisa memberikan perbedaan, maka fitness center harus tahu dan menentukan jenis konsumen yang dilayani. Penelitian ini menganalisa segmentasi konsumen fitness center berdasarkan variabel-variabel yang mendasari proses pemilihan suatu fitness center (Purchasing), gaya hidup (Life Style) dan motivasi (Motive), serta keterlibatan (Involvement). Dilakukan analisa faktor untuk mereduksi dan mengelompokkan variabel menjadi 15 faktor yang mempunyai kemiripan, dan berdasarkan 15 faktor tersebut dilakukan analisa cluster untuk membagi responden. Analisa crosstab digunakan untuk mengetahui perbedaan profil responden antara cluster dan didapatkan bahwa ada perbedaan variabel pendidikan terakhir dan jenis pekerjaan pada 4 cluster yang terbentuk. Dengan demikian, dihasilkan 4 cluster/segmentasi yaitu: cluster ”kenyamanan”, cluster ”sensitivitas rendah”, cluster ”individual”, dan cluster ”kesenangan”. Dari informasi tersebut pengelola fitness center dapat menentukan target konsumen yang akan dilayani dan bagaimana pengelolaan fitness center.Keywords: Segmentasi, Psikografis, Behavioral, Cluster, Fitness Center
Pengaruh Karakteristik UKM pada Kapabilitas Inovasi dan Kinerja Inovasi UKM (Studi Kasus pada Sentra IKM Alas Kaki Jawa Timur) Esti Dwi Rinawiyanti; Benny Lianto
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 9, No 2 (2016): Journal of Industrial Engineering and Management Systems (JIEMS)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v9i2.42

Abstract

Footwear industries get the priority in East Java Province because of their big contribution to the economy and labor absorption. In order to survive and to achieve the competitive advantage they need to do innovation. The innovation capabilities can be measured through Technological Innovation Capabilities (TIC), while the innovation performance can be assessed with Technological Innovation Performance (TIP). This research was conducted to identify SMEs characteristics (scale, age, and product type) and to analyze whether there were different impacts of those characteristics on TIC and TIP. Data collection was completed through questionnaire distribution to 192 footwear SMEs in three footwear center in East Java (Surabaya, Sidoarjo, and Mojokerto). The grand mean of each dimension of TIC and TIP was obtained by calculating the results of questionnaire which used Likert scale. The grand mean can be as a description of TIC and TIP level in those three areas. For TIC, the majority footwear SMEs were on the medium and high level. The highest level of TIC was achieved by footwear SMEs in Mojokerto (4.09), Surabaya got a medium (3.18), and Sidoarjo obtained the lowest (2.81). For TIP, the majority of footwear SMEs had the medium and low level. Footwear SMEs in Sidoarjo held the highest level (3.05), then the footwear SMEs in Mojokerto (2.86), and the lowest is footwear SMEs in Surabaya (2.05). Based on the MANOVA analysis it can be recognized that almost all characteristics of footwear SMEs (scale, age, product type) gave no significant impacts on TIC and TIP. Except among footwear SMEs in Surabaya the age of SMEs had an effect on TIC and TIP.Keywords: Footwear SMEs, Innovation Capabilities, Innovation Performance
Co-Authors Benny Lianto Jeremia Januar Pratama Putra Rosita Meitha