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All Journal Journal of Innovative and Creativity Nomico
Izharuddin Pagala
Universitas Lakidende Unaaha
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Globalization on Macroeconomic Stability and National Economic Policy in Developing Countries Loso Judijanto; Masyaili; Nun Arinal Haqqa El Mustafa; Izharuddin Pagala
Nomico Vol. 1 No. 11 (2024): Nomico-December
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/nc6t8105

Abstract

This study aims to analyze the impact of globalization on macroeconomic stability and national economic policy in developing countries. Globalization has opened up various opportunities for developing countries in terms of international trade, foreign investment, and technology transfer, which can boost economic growth. However, the impact of globalization is uneven, with some developing countries being able to take advantage of it optimally, while others experience difficulties. There is an imbalance in the impact of globalization, where developing countries that are more integrated in the global economy tend to experience greater benefits, while those that are more isolated face greater challenges in terms of economic and policy stability. This study uses a quantitative approach with SPSS analysis tools to analyze data collected from 118 respondents in developing countries. The research discusses in depth how national economic policies can adapt to the changes brought by globalization, especially in terms of maintaining macroeconomic stability. The results are expected to provide an overview of the relationship between globalization and macroeconomic factors, as well as the economic policies needed to respond to the impact of globalization. The discussion in this study will focus on the challenges faced by developing countries, such as exchange rate fluctuations and inflation, and how fiscal and monetary policies can be optimized to create sustainable economic growth. The analysis will also provide policy recommendations to improve economic stability in the future
Analisis Strategi Pemasaran Hijau (Green Marketing) terhadap Persepsi Konsumen dan Keuntungan Ekonomi Perusahaan Tirta Mulyadi; Izharuddin Pagala; Irwandaru Dananjaya; Tri Apriyono
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1235

Abstract

Green marketing menjadi salah satu pendekatan strategis yang dinilai mampu memberikan nilai tambah bagi perusahaan, tidak hanya dalam hal kontribusi terhadap pelestarian lingkungan, tetapi juga dalam membentuk persepsi positif konsumen. Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran hijau (green marketing) terhadap persepsi konsumen dan keuntungan ekonomi perusahaan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode tinjauan pustaka (literature review). Metode ini dipilih karena sesuai untuk menggali, mengkaji, dan menganalisis berbagai teori, konsep, serta temuan empiris terdahulu yang berkaitan dengan strategi pemasaran hijau, persepsi konsumen, dan keuntungan ekonomi perusahaan. Berdasarkan hasil tinjauan pustaka yang telah dilakukan, dapat disimpulkan bahwa: Strategi pemasaran hijau (green marketing) merupakan pendekatan pemasaran yang memadukan kepedulian lingkungan ke dalam seluruh aspek bauran pemasaran (produk, harga, promosi, dan distribusi). Strategi ini tidak hanya bertujuan untuk memenuhi tuntutan pasar yang semakin sadar akan isu lingkungan, tetapi juga untuk menciptakan nilai tambah bagi perusahaan melalui diferensiasi yang berkelanjutan.
Co-Authors Irwandaru Dananjaya Loso Judijanto Masyaili Nun Arinal Haqqa El Mustafa Tirta Mulyadi Tri Apriyono