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Reto Ika Sundari
Fakultas Ekonomi, Universitas Widya Mataram Yogyakarta

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Peningkatan dan Pengembangan Daya Saing bagi Umkm Kripik Salak di Kabupaten Sleman Dian Retnaningdyah; Reto Ika Sundari; Eko Riswanto; Paryanto Paryanto
Telaah Bisnis Vol 15, No 1 (2014): Juli 2014
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.965 KB) | DOI: 10.35917/tb.v15i1.9

Abstract

Abstract Today Improving and developing competitiveness for Micro, Small and Medium Enterprises (SMEs) become very important for the development of Indonesian economy. SMEs play an important role in supporting the development of regional economy, which will ultimately have an impact on the national economy.          SMEs in Sleman district engaged in the processing zalacca chips, its existence gives a positive value in the economy. Support and attention from stakeholders are very necessary for the sustainability of its business. This programs try to provide an explanation of the importance of the role of human resource innovation capability and technological strategies such as information technology and appropriate technology to support the development and improvement of the competitiveness of SMEs, especially  for businessmen of zalacca chips in  order to be able to play in the global markets.