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Egy Tiansyah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Environmental Science

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Analisis Kepuasan Pengunjung Terhadap Sarana Transportasi Pulau Putri Kabupaten Bangka Egy Tiansyah; Andi Gustomi; Sudirman Adibrata
Journal of Tropical Marine Science Vol 3 No 2 (2020): Journal of Tropical Marine Science
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.237 KB) | DOI: 10.33019/jour.trop.mar.sci.v3i2.1912

Abstract

Satisfaction is one of the important factors that must be considered by someone in order to satisfy consumers. Service quality has five dimensions which include direct evidence (tangibles), reliability, responsiveness (responsiveness), assurance (assurance) and empathy (empathy). The purpose of this study was to analyze the level of visitor satisfaction with the transportation services of Pulau Putri, Bangka Regency. The population of this study were visitors to Pulau Putri who used the services of crossing transportation, with a total sample of 41 respondents. The data collection methods used were observation and interviews. Interview using a questionnaire (questionnaire) which is asked to visitors to Pulau Putri besides the documentation method. The data analysis used is multiple linear regression analysis. The results showed the quality of service which includes direct evidence, reliability, responsiveness, guarantee that the value of Y = 0.22+ 0.58X1 + 0.04X2 - 0.14X3 - 0.11X4 + 0.62X5 is obtained. The direct evidence variable (X1), the reliability variable (X2), and the empathy variable (X5) have a positive and significant effect on visitor satisfaction, while the responsiveness variable (X3) and the guarantee variable (X4) have a negative effect on visitor satisfaction at Pulau Putri Regency, Bangka. Keywords: Satisfaction, Service Quality, Means of Transportation
Co-Authors Adibrata, Sudirman Andi Gustomi