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All Journal International Journal of Research and Applied Technology (INJURATECH)
I Budiarti
Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Application of Web Communication Relationship Management in Small and Medium Enterprises I Budiarti; R Andrian; A W N Falah
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.241 KB) | DOI: 10.34010/injuratech.v1i1.5611

Abstract

Small and Medium Enterprises (UKM) in Indonesia are still managed traditionally since the touch of information technology is not optimal. On the other hand, the number of customers or transactions made by UKM may no longer be of small value. One modern business approach is to pay attention to customer factors, not only before the transaction but also after the transaction. Applications in the field of information technology in this domain are called Customer Relationship Management (CRM). This research tries to develop a CRM model adapted to the community's culture and the SME business model in Indonesia and considers the penetration of information technology in general. The approach used is to use the Prototype model in which the system creation process is structured and has several stages that must be passed so that the information system becomes better and easier. The results show the small and medium businesses can make CRM simpler and more generic
Website for E-Promotion in Industry 4.0 I Budiarti; M Virgin
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (791.555 KB) | DOI: 10.34010/injuratech.v1i2.5905

Abstract

This study aims to determine the effect of promotion to increase consumers through e-commerce and also the benefits of using e-commerce. In this study, the authors used descriptive method. The results of it were the development of information and communication technology and also internet access create convenience in online business and online shopping, payment system, and promotional activity.
E-commerce for the Development of Small Medium Enterprises I Budiarti; A M Akbar
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.216 KB) | DOI: 10.34010/injuratech.v1i2.5906

Abstract

This study aims to determine the perceived influence of the existence of e-commerce for SMEs and how the development of Small and Medium Enterprises (SMEs) businesses towards e-commerce. This study used descriptive method and literature review with interviews, reading, and quoting. After conducting research on SMEs, it had been proven that with e-commerce, SMEs had become more advanced and increasingly developed. The results of this study were technological advances can be utilized by SMEs to market and develop their business through e-commerce so that many product or service innovations are created.
Co-Authors A M Akbar A W N Falah M Virgin R Andrian