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All Journal International Journal of Research and Applied Technology (INJURATECH)
A Rizaldi
Departemen Manajemen, Universitas Komputer Indonesia, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Digital Marketing as a Marketing Communication Strategy A Rizaldi; F Margareta; K Simehate; S N Hikmah; C N Albar; A A Rafdhi
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.452 KB) | DOI: 10.34010/injuratech.v1i1.5639

Abstract

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that digital marketing as marketing communication is useful in increasing selling power and promotion. This study discusses the use of digital marketing in marketing communications and whether consumers prefer organic fertilizers or not.
Impact of E-Commerce in Industry A Rizaldi; Z Madany
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.651 KB) | DOI: 10.34010/injuratech.v1i2.5914

Abstract

E-Commerce is a buying and selling activity, where the activities of sellers and buyers are carried out through the internet. This study aims to illustrate the impact of using E-Commerce, especially for the benefits of E-Commerce for business strategies. There are several ways to develop business both manually and computers. But in this era of the global economy, not only is the work process computerized, but the sales process also utilizes these facilities. The goal is to use e-commerce to attract more consumers because it can reach wider consumers. This research uses descriptive qualitative method and literature study based on previous research. So is it enough to make E-Commerce an industry that will experience an increase in sales results? Of course not, but the more quality E-Commerce that is created will further increase profits for the company
Co-Authors A A Rafdhi C N Albar F Margareta K Simehate S N Hikmah Z Madany