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All Journal International Journal of Research and Applied Technology (INJURATECH)
M F A Sudistira
Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Information Technology as a Promotion Agent M F A Sudistira; M F Nasruddin
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 1 (2021): International Journal of Research and Applied Technology (INJURATECH) 2021
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.987 KB) | DOI: 10.34010/injuratech.v1i1.5653

Abstract

The purpose of this study is to see how promotions are carried out on social media as a marketing agent at this time. This research used a descriptive method by observing internet user behavior and analyzing the marketing strategy of Instagram as one of the platform social media that effectively as a promotion agent. The results of this paper show that many business people use various social media platforms as a medium to promote the products they offer. It is because, in the current era, social media is a medium that is widely used by large communities in various parts of the world. With various facilities and also minimal costs, making social media widely used by business people with attractive offers and affordable prices.
Co-Authors M F Nasruddin