Garuda - Garba Rujukan Digital

R D Santy

Departemen Manajemen, Universitas Komputer Indonesia, Indonesia

Author-ID : 4261448

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Published : 3 Documents Claim Missing Document

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Articles

1

Information Technology Utilization in Fashion Industry R D Santy; F Alfiana
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

The purpose of this study is to dicover the needs of identification in a business and design that uses e-commerce design in the fashion field. In e-commerce systems, there are key functional features of information that can provide satisfaction to consumers. This study used descriptive qualitative methods, which are methods that can be interpreted as stages of problem solving, which describes a situation in the subject or object in this study. Transaction activities between sellers and buyers are included in the form of trade in using online media that can save consumers' time in shopping. The results of this study were the facts to help reach wider customers than offline stores, and finding a market gap for businesses and products. With the existence of e-commerce applications in the development of this fashion consumers can obtain a product at a cheaper and practical price to get the desired fashion mode.

E-Transactions in Digital Era R D Santy; G H Utomo
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

The purpose of this research is to help marketplace providers utilize E-commerce to improve their business. The method used in this study is a survey and literature study from research that has been done before. The results show that the role of the e-commerce market in online business transactions is useful to attract buyers. Starting from product marketing through media such as social media, websites, and advertisements. The role of E-commerce marketplace in online business transactions provides many benefits such as fast access to transactions, availability of goods, and ease of accessing the site.

Web Series as Digital Brand R D Santy; D D Anwar
International Journal of Research and Applied Technology (INJURATECH) Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

The purpose of this research is to explain the role of the Web Series in discussing and delivering messages to audiences about the "value" of the product, where the web series published on digital media such as Youtube that becomes the attractive promotional strategies for the consumers. This research used a qualitative method with a descriptive approach that explains the promotion strategy and brand engagement through the web series that became a new content marketing campaign. The results of this study are the increased proximity between customers and brand as well as the increased understanding brand which leads to brand awareness because attractive promotional strategies can attract the attention of consumers. The use of web series to build engagement with customers also has its own added value, where the web series can also be used as a product campaign such as Ax Indonesia, which released a Web Series Axelerate the series: Kostan AX/3 that is in conjunction with the launch of their new product, Pomade, and Facial Wash. This study concludes that the approach to consumers must be adjusted to the characteristics of consumers themselves so that messages can be conveyed more effectively and on target.

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