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All Journal Dharma Bakti Jurnal Statistika Industri dan Komputasi
Noviana Pratiwi
Institut Sains & Teknologi AKPRIND Yogyakarta
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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PENDAMPINGAN MULTIDIMENSIONAL SCALING (MDS) UNTUK RISET PASAR DI CV AMIGO MANGESTI UTOMO Noviana Pratiwi; Noeryanti
DHARMA BAKTI Dharma Bakti-Vol 3 No 2-Oktober 2020
Publisher : LPPM IST AKPRIND Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34151/dharma.v3i2.3473

Abstract

Multidimensional scaling (MDS) is often associated with market research. MDS in marketresearch is used to determine the position of a store against its competitors with certaincriteria. This MDS can be used to evaluate how store services are, what consumers likeand dislike and how the store compares to its competitors. CV Amigo Mangesti Utomo isone of the retail companies in the fashion sector that continues to evaluate to improve thequality of service to its customers. For this reason, assistance is provided to conductmarket research at the Amigo group. By conducting market research assistance with MDS,the Amigo Group can find out how it stands against its competitors, know the advantagesand disadvantages of the store against its competitors and each store can make futureplans to improve services to consumers so that consumers continue to grow. Aftermentoring, each store manager knows the strengths and weaknesses of his shop amongcompetitors and understands the importance of market research, so that in the future theywill conduct market research on their customers.
APLIKASI METODE REGRESI SPASIAL DATA PANEL PADA PENERIMAAN DAERAH SEKTOR PARIWISATA DI KABUPATEN/KOTA DI DAERAH ISTIMEWA YOGYAKARTA Silviana Puji Rahayu; Noviana Pratiwi
Jurnal Statistika Industri dan Komputasi Vol. 7 No. 01 (2022): Jurnal Statistika Industri dan Komputasi
Publisher : Program Studi Statistika, Fakultas Sains dan Teknologi Informasi, Universitas AKPRIND Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri pariwisata merupakan salah satu industri yang dapat dikembangkan serta diandalkan sebagai sektor pendorong pertumbuhan ekonomi. Adanya potensi pariwisata yang terbilang besar di DIY diharapkan dapat menjadi kekuatan andalan untuk meningkatkan penerimaan daerah. Menanggapi hal tersebut, peneliti ingin melakukan penelitian terkait nilai jual pariwisata di DIY dengan menerapkan aplikasi metode regresi spasial panel. Pada metode panel, diperoleh model terbaik adalah Fixed Effect Model dengan nilai koefisien determinasi (R2) sebesar 92,71%. Selanjutnya akan ditinjau apakah ada korelasi berkaitan dengan tata letak wilayah antara satu daerah dengan daerah lain. Hasil pengujian efek spasial Moran’s menunjukkan bahwa variabel penerimaan daerah memiliki nilai autokorelasi positif namun tidak signifikan yang artinya terdapat autokorelasi spasial namun korelasinya lemah. Hal ini ditunjukkan dari hasil pemodelan regresi spasial panel dengan model terbaik adalah Spatial Autoregressive Fixed Effect Model yang memiliki nilai R2 sebesar 93,85%.
Co-Authors -, Noeryanti Silviana Puji Rahayu