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All Journal JRMB (JURNAL RISET MANAJEMEN & BISNIS) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Bisnis Corporate

Edi Sofian

Universitas Islam Sumatera Utara

Author-ID : 4266685

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MESIN PKS (PENGELOLAAN KELAPA SAWIT) PADA PT. SERUMPUN INDAH LESTARI MEDAN Edi Sofian; Jul karnaen
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 1 (2019): Juli
Publisher : Universitas Islam Sumatera Utara

Marketing strategies relating to the activity of increasing volume of product sales are implementing marketing strategies. Product quality, price, and promotion are important things that can influence purchasing decisions. The better the quality of the product in satisfying customers, then can cause high purchasing decisions anyway. The product has a direct pemgaruh to purchase decisions. With the increasing ability of a product it will be superior in competing so that customers will be satisfied. Customer satisfaction is also influenced by price and promotion. The purpose and objectives of this research is to measure and acknowledge and analyze the quality of products, prices and promotions on the decision of purchasing the MCC machine (palm oil management) at PT. Serumpun Indah Lestari Medan.The data analysis technique is a simple linear regression. The samples studied were as much as 73 people. The results of the research are beerinfluence on purchasing decisions. Price affects the purchase decision. Promotion to purchase decisions. And variable-free products, prices and promotions simultaneously (together) affect the variable Y (purchase decision). A 85.6% variation in product value, price and promotion is determined by the role of variation by sentence such as product, price and promotion in influencing the decision to purchase research advice the price effect is further improved due to its influence Very minimum. So the manager is required to further increase the purchase decision related prices.

PELAYANAN PUBLIK DAN OMBUDSMAN Syof yan; Mis ri; Edi Sofian; Us man
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 1, No 2 (2019): Desember
Publisher : Universitas Islam Sumatera Utara

This paper talks about the role of Ombudsman in order to realize clean government and good governance especially for government agencies Clean Goernment and Good Governance in relation to good governance in the form of Public services to the public include aspects; The judicial system (the supremacy of law) and the government responsible for running the public service efficiently. In supporting the ability of a government in implementing Good Governance, there are three key pillars in its alignment: Government (the state), civil society (Society of Adab, civil society, civil society), and the market or the world Business. The three pillars are the parties that are integrated in the realization of Good Governance. In the context of institutional or institutional, the two pillars of Clean Governance mentioned above are the government, the business world (private), and the community in Public services must have a high synergy in the public service process. The third relationship can be explained by looking at the principal agent concept where the government is the agent who obtains the mandate of the community through the law to conduct public services to the business world and society as Principals who are then based on legislation involving other parties as a controlling the relationship is Ombudsma. Analysis uses the concept of 4 levels of economic institutional. The results of the analysis recommend: Good and Clean Governance is a reform demands that one form is improvement of public service. Referring to the law No. 25 on public services, the parties involved in the public service process are government agencies as agents, communities as principals and ombudsmen as third parties acting as supervisors and Mediator. The relationship between the government and the community can be explained by the concept of the principal agent that raises the problem of agency and problems arising between the two is resolved through the Ombudsman. The purpose of public service is to provide optimal preference for the community in fulfilling its needs by first fulfilling the requirements needed to obtain service. The Ombudsman as the agency being persuaded by the law should be able to minimize the costs arising from the public service process.

PENGARUH KREDIT USAHA RAKYAT (KUR) TERHADAP PENINGKATAN PROFIT USAHA MIKRO PADA NASABAH PT. BANK BUKOPIN CABANG MEDAN SETIA BUDI Aldillah Dimas Prayogi; Edi Sofian; Faty Rahmarisa
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 3, No 2 (2021): Desember
Publisher : Universitas Islam Sumatera Utara

The formulation of the problem in this thesis is whether there is an effect of using funds to increase the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch, is there any effect of the amount of credit on increasing the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch, is there any effect of credit burden on increasing the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch, is there any effect of the procedure on increasing the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch. This study aims to determine the effect of the use of funds, the amount of credit, credit burden, and procedures to increase the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch. This type of research is associative research with a quantitative approach. The sample in this study amounted to 69 KUR customers from PT. Bank Bukopin Medan Setia Budi Branch. The analysis technique used is path analysis. The results of this study indicate that the use of funds has no effect on increasing the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch. The amount of credit has a significant positive effect on increasing the profit of micro business customers of PT. Bank Mandiri (Persero) Tbk KCP Medan Wahidin. Credit burden has a significant positive effect on increasing the profit of micro business customers of PT. Bank Bukopin Medan Setia Budi Branch. The procedure has no effect on increasing the profit of micro-business customers of PT. Bank Bukopin Medan Setia Budi Branch.

Pengaruh Keberadaan Pabrik Kelapa Sawit Pt. Socfindo Terhadap Peningkatan Pendapatan Masyarakat Di Kecamatan Kejuruan Muda Kabupaten Aceh Tamiang Mustika Khofifah Balqis Lubis; Edi Sofian; Fauzi Fauzi
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 4, No 1 (2022): 30 Juli 2022
Publisher : Universitas Islam Sumatera Utara

The formulation of the problem in this thesis is whether there is an effect of the existence of a palm oil factory on increasing people's income in the District of Vocational Youth, Aceh Tamiang Regency. This study aims to determine the effect of the existence of a palm oil mill on increasing people's income in the District of Vocational Youth, Aceh Tamiang Regency. The results of this study indicate that there is an influence of the existence of the Palm Oil Mill of PT. Socfindo on increasing people's incomes in the Young Vocational District, Aceh Tamiang Regency, shows that there is a positive influence on the variable existence of the Palm Oil Mill PT. Socfindo (X) on the variable of increasing income. Simultaneously shows that the variable existence of the Palm Oil Mill PT. Socfindo has an effect on increasing people's incomes in the Young Vocational District, Aceh Tamiang Regency.

Co-Authors Aldillah Dimas Prayogi Ayuna Agustina FATY RAHMARISA Fauzi Fauzi Jul karnaen Julkar nain Mis ri Mustika Khofifah Balqis Lubis Syof yan Us man

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