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All Journal Proceeding International Seminar of Islamic Studies Jurnal Ilman: Jurnal Ilmu Manajemen
Sri Mauliza
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Religion Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Shariah Market Based On Social Media; A Strategic Conflict For Improving Sale Eka Anggraini Aritonang; Sri Mauliza
Proceeding International Seminar of Islamic Studies INSIS 1 (December 2019)
Publisher : Proceeding International Seminar of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.634 KB)

Abstract

: The emergence of instantaneous products has a major impact on people's perspectives and behavior. Many people do not want to be difficult in owning a house, so many companies use this great opportunity to build a medium business engaged in developers. The business undertaken began with the use of own capital, which has now expanded to larger businesses aimed at supporting the government's "One Million Houses" program. The sharia marketing strategy that is applied prioritizing the sharia element brings a lot of blessing, this has a major impact on increasing consumer response and blessing profit profits. Initially using a promotional strategy through print media was considered less effective. And now increasingly expanding its wings by using a Facebook account as a means of accurate promotion right to make it easier to convey business product information to the wider community. In this case the researchers used the research method "Qualitative Descriptive Analysis" with the technique of collecting data "observation, and documentation".
Analisis Determinant Return On Assets Pada Perusahaan Industri Logam Dasar Sri Mauliza; Nurhayati
Jurnal ILMAN (Jurnal Ilmu Manajemen) Vol. 13 No. 2 (2025): Juni
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/ilman.v13i2.937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Current Ratio dan Total Assets Turnover terhadap Return On Assets (ROA), baik secara parsial maupun simultan, pada perusahaan industri logam dasar yang terdaftar di Bursa Efek Indonesia. Penelitian ini menggunakan pendekatan asosiatif dengan populasi sebanyak 16 perusahaan, dan sampel sebanyak 8 perusahaan yang dipilih berdasarkan kriteria tertentu selama periode 2018–2020. Data dikumpulkan melalui studi dokumentasi dan dianalisis menggunakan regresi linier berganda, uji asumsi klasik, uji t, uji F, dan koefisien determinasi dengan bantuan software SPSS versi 16.0. Hasil penelitian menunjukkan bahwa secara parsial, Current Ratio dan Total Assets Turnover tidak berpengaruh signifikan terhadap ROA, dengan nilai signifikansi masing-masing sebesar 0.640 dan 0.933 (> 0.05). Secara simultan, kedua variabel tersebut juga tidak berpengaruh signifikan terhadap ROA (nilai signifikansi uji F sebesar 0.870 > 0.05). Nilai koefisien determinasi (R²) sebesar 9,8% menunjukkan bahwa variabel independen hanya menjelaskan 9,8% variasi ROA, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian
Co-Authors Eka Anggraini Aritonang Nurhayati