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All Journal Proceeding International Seminar of Islamic Studies Jurnal El Rayyan: Jurnal Perbankan Syariah
Rizky Fatmawati
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Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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FACTORS AFFECTING THE CUSTOMER'S DECISION IN USING THE SERVICES OF PT. BANK MUAMALAT TBK BINJAI SERVICE BRANCH Rizky Fatmawati; Ayu Susanti
Proceeding International Seminar of Islamic Studies INSIS 2 (January 2021)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The formulation of the problem in this study is whether the factors of religiosity, products and services influence the customer's decision to use the services of PT. Bank Muamalat Tbk Binjai Sub Branch. The results showed that based on the validity test, all statement items on the variable were declared valid, this is evidenced by all statement items having a value of rcount rtabel. The results of the reliability test showed that each variable in this study had a cronbach alpha of more than 0.6, so it can be concluded that all variables in this study were declared reliable. The results of the t test show that the variable religiosity (X1) has a significant effect on customer decisions (Y) as evidenced by tcount ttable or 2.538 2,000, product variable (X2) has a significant effect on customer decisions (Y) as evidenced by 2.829 2.000, service variable (X3) has a significant effect on customer decisions (Y) as evidenced by 2,224 2,000. The results of the F test indicate that the three independent variables affect customer decisions in using the services of PT. Bank Muamalat Tbk Binjai Sub-Branch, this is evidenced by Fcount Ftable which is 10,784 2.72. The coefficient of determination test results shows the influence of religiosity, products and services on customer decisions in using PT. Bank Muamalat Tbk Binjai Sub-Branch is 27.8% while 72.2% is influenced by other variables not examined in this study.Keywords: Religiosity, Products, Services, Customer Decisions, BMI
PENGARUH MARKETING MIX TERHADAP LOYALITAS KONSUMEN ONION CHIPS BINJAI Barqa, Aulia; Sri Herlina; Rizky Fatmawati
Jurnal El Rayyan: Jurnal Perbankan Syariah Vol. 2 No. 1 (2023): Jurnal El Rayyan: Jurnal Perbankan Syariah
Publisher : Institut Syekh Abdul Halim Hasan Binjai

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Abstract

Penelitian ini dilatar belakangi oleh fenomena dimana loyalitas konsumen semakin menjadi hal yang penting. Pada masa ini kompetisi dan persaingan semakin kuat dan ketat.maka dari itu pemilik usaha harus memiliki strategi pemasaran yang tepat untuk menghadapi persaingan tersebut. Diantara strategi itu marketing mix muncul sebagai sebuah solusi dimana strategi ini mencakup beberapa variabel yang dapat digunakan seperti produk, harga, promosi, dan tempat. Teknik analisis data dalam penelitian ini meliputi Uji normalitas, dan uji hipotesis yang terdiri dari uji koefisien korelasi, uji model R2 (koefisien determinasi), uji F (uji simultan). Dari hasil penelitian didapatkan hasil bahwa variabel marketing mix memiliki pengaruh terhadap loyalitas konsumen Onion Chips Binjai dengan signifikansi 0,000<0,05 dan nilai f hitung 29,511>2,490 dari f tabel. Kemudian dengan nilai koefisien determinasi 60,5% menunjukkan bahwa variabel marketing mix memiliki pengaruh yang cukup besa kepada loyalitas konsumen Onion Chips Binjai.
Co-Authors Ayu Susanti Barqa, Aulia