Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Adinia Intan Pratiwi
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUTUSAN PEMBELIAN ULANG DITINJAU DARI EXPERIENTAL MARKETING DAN KEPUASAN PELANGGAN PADA THE HIDDEN PLACE SURAKARTA Adinia Intan Pratiwi; Siti Maryam; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1384

Abstract

This study aims to determine the effect of repurchase decisions in terms of experiential marketing and customer satisfaction at The Hidden Place Surakarta. This type of research is descriptive quantitative. This study uses primary data collected using a questionnaire as a research instrument. The sample research method used was non probability sampling with purposive sampling technique. The respondents of this study were consumers who made at least two purchases. respondents who used were 100 respondents. The data analysis technique used is path analysis. The results of the study can be concluded that experiential marketing has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase decisions, experiential marketing has a positive and significant effect on repurchase decisions through customer satisfaction. Keywords: Experiential marketing, customer satisfaction, repurchase decisions
Co-Authors Ratna Damayanti Siti Maryam